Though cannabis is constantly in the news, very few people have actually been inside a legal recreational store. We went to Green-Theory, a high-end marijuana shop a few miles from the Microsoft campus. Here’s what legalization – and the future of weed – looks like!
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weedWatch Parody of Apple Watch Advocates “Time for a Change”
“weedWatch” Parody of Apple Watch Advocates “Time for A Change”FOR IMMEDIATE
RELEASESeattle, WA – Coinciding with the marijuana holiday 420 and the release of the Apple Watch on April 24th, a Seattle-based multi-media company, Higher Ground, has created a parody ad to bring attention to marijuana legalization. The ad (“WeedWatch”) features a photo of the iWatch with the simple text, “Time for a Change: Legalize It.” A variety of marijuana-related icons and apps are featured on the device’s face.
One of the most innovative features of Apple’s Watch is the ability for users to customize the face of the device, and add additional information. In Higher Ground’s parody, they have taken the liberty to do just that! The watch face is full of humorous and advocacy-related apps including NORML (National Organization for the Reform of Marijuana Laws), SXSW, Leafly (a Yelp-like mobile app for marijuana), 7-11, Cannabis News Network, and Doritos. The time? 4:20.
“The Apple Watch is a revolutionary product, and the legalization of marijuana in States across the country is also a revolutionary movement,” notes Higher Ground Editor-in-Chief Michael A. Stusser. “The message of our parody is as simple as the solution to the War on Drugs: Legalize It. It’s time to end Prohibition, and legalize, regulate and tax cannabis at the federal level.”
Based out of Seattle, where recreational marijuana was legalized in 2012, Higher Ground is attempting to “Elevate the Dialogue” and broaden the movement nationally. While legal in Washington, Colorado, Alaska and Oregon, the use, sale or distribution of cannabis is still a felony at the federal level, and over 600,000 Americans are arrested every year for marijuana-related offenses. The parody ad is being strategically placed in weekly newspapers (and on-line) in states where marijuana initiatives are being proposed, including Ohio, California, Nevada, Maine, Michigan, Massachusetts and Arizona. It will premiere as a full page ad in the Marijuana Green Pages.
The launch of the Apple Watch continues to garner significant media coverage, as it is the first new product device from Apple since CEO Tim Cook took over the company. PreOrders for the iWatch began on April 10th, selling over a million units, and will begin shipping on April 24th. Using guerilla-style marketing, Higher Ground’s WeedWatch campaign will appear on posters, leaflets and mobile billboards adjacent to Apple stores nationwide.
ABOUT HIGHER GROUND
Higher Ground produces the world’s first satirical news program about the legalization movement, along with a newspaper column and website. A multi-media company, Higher Ground creates highly-produced video assets including a flagship program (a mix between The Daily Show and CNN, just without that annoying Wolfe Blitzer fellow), a syndicated column on the legalization movement, a comprehensive and entertaining news website, events (Cooking with Cannabis!), along with viral social-media parodies.
Higher Ground has created a variety of videos and parodies that attempt to vaporize stoner-cliches (including a ReMix of Cheech & Chong’s iconic “Up in Smoke”), while also educating the public on the changing landscape of legalization. Along with their YouTube videos, the company has repurposed posters from the Reefer Madness era with an Original Artists Series, updated MadMen (whose characters smoke from vaporizers instead of cancer-sticks), and even crafted a Seattle Seahawks logo entirely out of marijuana in honor of the Beast Mode strain (named after running back Marshawn Lynch). Stusser’s Higher Ground column also runs in the Seattle Weekly.
Higher Ground explores and celebrates the elevated aspects of getting high. Founded during a revolutionary time of economic and spiritual transformation in the legalization movement, the brand will document and chronicle this incredible time in our history, and advocate for the legalization of cannabis (along with civil rights, gay rights, and human rights), and embrace the end of – yet another – prohibition.
For more information, contact Michael Stusser at michael@michaelstusser.com###
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New York Times Endorses Legalization
By THE EDITORIAL BOARD
It took 13 years for the United States to come to its senses and end Prohibition, 13 years in which people kept drinking, otherwise law-abiding citizens became criminals and crime syndicates arose and flourished. It has been more than 40 years since Congress passed the current ban on marijuana, inflicting great harm on society just to prohibit a substance far less dangerous than alcohol.
The federal government should repeal the ban on marijuana.
We reached that conclusion after a great deal of discussion among the members of The Times’s Editorial Board, inspired by a rapidly growing movement among the states to reform marijuana laws.
There are no perfect answers to people’s legitimate concerns about marijuana use. But neither are there such answers about tobacco or alcohol, and we believe that on every level — health effects, the impact on society and law-and-order issues — the balance falls squarely on the side of national legalization. That will put decisions on whether to allow recreational or medicinal production and use where it belongs — at the state level.
We considered whether it would be best for Washington to hold back while the states continued experimenting with legalizing medicinal uses of marijuana, reducing penalties, or even simply legalizing all use. Nearly three-quarters of the states have done one of these.
But that would leave their citizens vulnerable to the whims of whoever happens to be in the White House and chooses to enforce or not enforce the federal law.
The social costs of the marijuana laws are vast. There were 658,000 arrests for marijuana possession in 2012, according to F.B.I. figures, compared with 256,000 for cocaine, heroin and their derivatives. Even worse, the result is racist, falling disproportionately on young black men, ruining their lives and creating new generations of career criminals.
There is honest debate among scientists about the health effects of marijuana, but we believe that the evidence is overwhelming that addiction and dependence are relatively minor problems, especially compared with alcohol and tobacco. Moderate use of marijuana does not appear to pose a risk for otherwise healthy adults. Claims that marijuana is a gateway to more dangerous drugs are as fanciful as the “Reefer Madness” images of murder, rape and suicide.
There are legitimate concerns about marijuana on the development of adolescent brains. For that reason, we advocate the prohibition of sales to people under 21.
Creating systems for regulating manufacture, sale and marketing will be complex. But those problems are solvable, and would have long been dealt with had we as a nation not clung to the decision to make marijuana production and use a federal crime.
In coming days, we will publish articles by members of the Editorial Board and supplementary material that will examine these questions. We invite readers to offer their ideas, and we will report back on their responses, pro and con.
We recognize that this Congress is as unlikely to take action on marijuana as it has been on other big issues. But it is long past time to repeal this version of Prohibition.
http://www.nytimes.com/interactive/2014/07/27/opinion/sunday/high-time-marijuana-legalization.html?_r=3&smid=tw-share
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Exclusive Video of Maureen Dowd …STONED!
Higher Ground has obtained exclusive footage of New York Times columnist Maureen Dowd chowing marijuana brownies. It’s not pretty.
