“weedWatch” Parody of Apple Watch Advocates “Time for A Change”
FOR IMMEDIATE
RELEASE
Seattle, WA – Coinciding with the marijuana holiday 420 and the release of the Apple Watch on April 24th, a Seattle-based multi-media company, Higher Ground, has created a parody ad to bring attention to marijuana legalization. The ad (“WeedWatch”) features a photo of the iWatch with the simple text, “Time for a Change: Legalize It.” A variety of marijuana-related icons and apps are featured on the device’s face.
One of the most innovative features of Apple’s Watch is the ability for users to customize the face of the device, and add additional information. In Higher Ground’s parody, they have taken the liberty to do just that! The watch face is full of humorous and advocacy-related apps including NORML (National Organization for the Reform of Marijuana Laws), SXSW, Leafly (a Yelp-like mobile app for marijuana), 7-11, Cannabis News Network, and Doritos. The time? 4:20.
“The Apple Watch is a revolutionary product, and the legalization of marijuana in States across the country is also a revolutionary movement,” notes Higher Ground Editor-in-Chief Michael A. Stusser. “The message of our parody is as simple as the solution to the War on Drugs: Legalize It. It’s time to end Prohibition, and legalize, regulate and tax cannabis at the federal level.”
Based out of Seattle, where recreational marijuana was legalized in 2012, Higher Ground is attempting to “Elevate the Dialogue” and broaden the movement nationally. While legal in Washington, Colorado, Alaska and Oregon, the use, sale or distribution of cannabis is still a felony at the federal level, and over 600,000 Americans are arrested every year for marijuana-related offenses. The parody ad is being strategically placed in weekly newspapers (and on-line) in states where marijuana initiatives are being proposed, including Ohio, California, Nevada, Maine, Michigan, Massachusetts and Arizona. It will premiere as a full page ad in the Marijuana Green Pages.
The launch of the Apple Watch continues to garner significant media coverage, as it is the first new product device from Apple since CEO Tim Cook took over the company. PreOrders for the iWatch began on April 10th, selling over a million units, and will begin shipping on April 24th. Using guerilla-style marketing, Higher Ground’s WeedWatch campaign will appear on posters, leaflets and mobile billboards adjacent to Apple stores nationwide.
ABOUT HIGHER GROUND
Higher Ground produces the world’s first satirical news program about the legalization movement, along with a newspaper column and website. A multi-media company, Higher Ground creates highly-produced video assets including a flagship program (a mix between The Daily Show and CNN, just without that annoying Wolfe Blitzer fellow), a syndicated column on the legalization movement, a comprehensive and entertaining news website, events (Cooking with Cannabis!), along with viral social-media parodies.
Higher Ground has created a variety of videos and parodies that attempt to vaporize stoner-cliches (including a ReMix of Cheech & Chong’s iconic “Up in Smoke”), while also educating the public on the changing landscape of legalization. Along with their YouTube videos, the company has repurposed posters from the Reefer Madness era with an Original Artists Series, updated MadMen (whose characters smoke from vaporizers instead of cancer-sticks), and even crafted a Seattle Seahawks logo entirely out of marijuana in honor of the Beast Mode strain (named after running back Marshawn Lynch). Stusser’s Higher Ground column also runs in the Seattle Weekly.
Higher Ground explores and celebrates the elevated aspects of getting high. Founded during a revolutionary time of economic and spiritual transformation in the legalization movement, the brand will document and chronicle this incredible time in our history, and advocate for the legalization of cannabis (along with civil rights, gay rights, and human rights), and embrace the end of – yet another – prohibition.
For more information, contact Michael Stusser at michael@michaelstusser.com
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I CAN SEE LEGALIZATION FROM HERE: ALASKA TO VOTE IN NOVEMBER
With the general election five months away, more Outside cash is making its way into the Alaska campaign to legalize marijuana.
The Marijuana Policy Project injected $140,000 into the Campaign to Regulate Marijuana Like Alcohol in Alaska at the end of May, according to filings with the Alaska Public Offices Commission. It marks the second largest donation the campaign has received this election season and pushes the contribution total for the campaign just over the half-million dollar mark.
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In comparison, the group opposing the measure, Big Marijuana. Big Mistake. Vote No on 2, has raised a mere $31,000 since organizing in April. Most of that money came from a single donation from the Chenega Corp., an Alaska Native village corporation based in Anchorage, which gave $25,000 to the campaign last month.
At stake is Ballot Measure 2, an initiative that would regulate and tax marijuana like alcohol in Alaska. If approved, the initiative would regulate the production, sale, and use of marijuana to adults 21 years of age and older and tax its commercial sale. Alaska would become the third state to legalize marijuana, behind Washington and Colorado. The initiative’s language is largely based on Colorado’s law.
Proponents say the measure is long in coming and that the “prohibition” on marijuana isn’t working. Opponents argue that it’s too much, too soon, and that Alaska doesn’t need to be the testing ground for marijuana legalization. Polls conducted earlier in the year put support for the initiative at around 50 percent.
The $140,000 doesn’t mark the biggest donation from the Marijuana Policy Project, a national group that works to advocate for marijuana legalization across the U.S. In March, the organization contributed $210,000 in cash to the Alaska campaign. It also sent one staff member, Chris Rempert, to serve as campaign director.
Pro-legalization campaign spokesman Taylor Bickford said the donation will be used to “continue educating Alaskans” about the benefits of legalizing marijuana here. He said it was not intended to serve as a response to the large donation from Chenega.
“We have our own strategy and our own plan that we will be executing between now and November,” he said.
Deborah Williams, spokeswoman with the Big Marijuana. Big Mistake. Vote No on 2 campaign, was not surprised to hear about the large donation Thursday, nor was she concerned, she said.
“We always anticipated we would be grossly outspent,” Williams said.
The anti-legalization campaign has focused on maintaining a grassroots presence, working more to start conversations and participate in forums that “get the truth of this initiative out” Williams said.
Williams noted that other Alaska political battles have proved that Alaskans don’t take well to Outside groups pushing agendas in Alaska.
“No matter how much money the Marijuana Policy Project and other Lower 48 entities put into this battle, they can’t eliminate those truths,” Williams said.
Bickford rejected the idea that the Marijuana Policy Project was pushing any sort of agenda. He said the group has been working to reform marijuana policy in Alaska for 20 years, and in that time has built meaningful connections in the state.
“Alaskans are going to focus on the issues. They’re not going to focus on distractions and fundraising,” he said.
What the campaign will look like from here remains to be seen. Bickford noted that with the U.S. Senate race dominating traditional advertising media right now, most campaigns are in the process of figuring out “how to deal with that.”
“All the campaigns are struggling with the limited air space due to the influx of money in the senate race,” Bickford said. “We plan on running a comprehensive campaign that connects with voters in various ways.”
(THANKS TO REPORTER SUZANNA CALDWELL and the Alaska Dispatch for this report.)
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APPLE TOOK OUR FAVORITE APP OFF THEIR SITE! WEEDFIRM!
The makers of a game called Weed Firm says Apple removed the app from the iTunes App Store this week after hitting No. 1 on the store’s download charts. What are they, high!? Our crop was just about to come in!
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The Cheryl Shuman Interview
Our interview with CEO Cheryl Shuman covers everything from how to get a membership in the Beverly Hills Cannabis Club, to the de-scheduling of marijuana and one-too-many-Selfies.
