The Oxford Dictionary named “Vape” 2014’s Word of the Year! Vape pens and vaporizers are now all the rage for marijuana use, and, while convenient, they make us a bit nervous….Here’s our exclusive report!
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weedWatch Parody of Apple Watch Advocates “Time for a Change”
“weedWatch” Parody of Apple Watch Advocates “Time for A Change”FOR IMMEDIATE
RELEASESeattle, WA – Coinciding with the marijuana holiday 420 and the release of the Apple Watch on April 24th, a Seattle-based multi-media company, Higher Ground, has created a parody ad to bring attention to marijuana legalization. The ad (“WeedWatch”) features a photo of the iWatch with the simple text, “Time for a Change: Legalize It.” A variety of marijuana-related icons and apps are featured on the device’s face.
One of the most innovative features of Apple’s Watch is the ability for users to customize the face of the device, and add additional information. In Higher Ground’s parody, they have taken the liberty to do just that! The watch face is full of humorous and advocacy-related apps including NORML (National Organization for the Reform of Marijuana Laws), SXSW, Leafly (a Yelp-like mobile app for marijuana), 7-11, Cannabis News Network, and Doritos. The time? 4:20.
“The Apple Watch is a revolutionary product, and the legalization of marijuana in States across the country is also a revolutionary movement,” notes Higher Ground Editor-in-Chief Michael A. Stusser. “The message of our parody is as simple as the solution to the War on Drugs: Legalize It. It’s time to end Prohibition, and legalize, regulate and tax cannabis at the federal level.”
Based out of Seattle, where recreational marijuana was legalized in 2012, Higher Ground is attempting to “Elevate the Dialogue” and broaden the movement nationally. While legal in Washington, Colorado, Alaska and Oregon, the use, sale or distribution of cannabis is still a felony at the federal level, and over 600,000 Americans are arrested every year for marijuana-related offenses. The parody ad is being strategically placed in weekly newspapers (and on-line) in states where marijuana initiatives are being proposed, including Ohio, California, Nevada, Maine, Michigan, Massachusetts and Arizona. It will premiere as a full page ad in the Marijuana Green Pages.
The launch of the Apple Watch continues to garner significant media coverage, as it is the first new product device from Apple since CEO Tim Cook took over the company. PreOrders for the iWatch began on April 10th, selling over a million units, and will begin shipping on April 24th. Using guerilla-style marketing, Higher Ground’s WeedWatch campaign will appear on posters, leaflets and mobile billboards adjacent to Apple stores nationwide.
ABOUT HIGHER GROUND
Higher Ground produces the world’s first satirical news program about the legalization movement, along with a newspaper column and website. A multi-media company, Higher Ground creates highly-produced video assets including a flagship program (a mix between The Daily Show and CNN, just without that annoying Wolfe Blitzer fellow), a syndicated column on the legalization movement, a comprehensive and entertaining news website, events (Cooking with Cannabis!), along with viral social-media parodies.
Higher Ground has created a variety of videos and parodies that attempt to vaporize stoner-cliches (including a ReMix of Cheech & Chong’s iconic “Up in Smoke”), while also educating the public on the changing landscape of legalization. Along with their YouTube videos, the company has repurposed posters from the Reefer Madness era with an Original Artists Series, updated MadMen (whose characters smoke from vaporizers instead of cancer-sticks), and even crafted a Seattle Seahawks logo entirely out of marijuana in honor of the Beast Mode strain (named after running back Marshawn Lynch). Stusser’s Higher Ground column also runs in the Seattle Weekly.
Higher Ground explores and celebrates the elevated aspects of getting high. Founded during a revolutionary time of economic and spiritual transformation in the legalization movement, the brand will document and chronicle this incredible time in our history, and advocate for the legalization of cannabis (along with civil rights, gay rights, and human rights), and embrace the end of – yet another – prohibition.
For more information, contact Michael Stusser at michael@michaelstusser.com###
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MARIJUANA IN THE BEDROOM: CANNABIS LUBE
There are quite a few natural ingredients that pull double-duty as lube: aloe, coconut oil… and marijuana?
Yes, seriously: Foria Pleasure, a soon-to-be-released ‘pre-lube’ for women is made with cannabis. Why? THC, the main mood-altering chemical in pot, is said to help stressed-out women relax their pelvic muscles, making it easier to get to the Big O.
Is it safe to use on our most sensitive of sensitive areas? Foria Pleasure is also made with one of the safest natural lubricants, coconut oil, but the jury is still out on utilizing cannabis in the bedroom.
“There’s very little research on the safety and effectiveness of products like Foria Pleasure,” says Sara Gottfried, M.D., a Harvard M.D. and OB-GYN. “Some studies show that in animals, cannabis can adversely affect the vagina and uterus, and cause cessation of menstruation.”
Foria Pleasure will be out later this spring, but there’s one very important thing to note before you plan some marijuana-laced nookie: You have to live in a state that allows the legal sale of marijuana for medicinal or recreational use. You must have a medical marijuana card to even try a sample of the new product.
But, does it actually work?
“Some women with tight vaginal muscles anecdotally say that it helps them relax their pelvic tone,” adds Dr. Gottfried, “but data are lacking.”
Think we’ll skip on the vagina-toking for the time being.
Thanks to reporter Meagan Morris for this article.
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KATT WILLIAMS TALKING ABOUT WEED.
NEED WE SAY MORE?
