Alabama, Florida, Georgia, Indiana, Iowa, Kentucky, Minnesota, Mississippi, Missouri, North Carolina, Pennsylvania, South Carolina, Tennessee, Utah, Virginia and Wisconsin have all recently gone to pot. And that’s just the beginning….
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weedWatch Parody of Apple Watch Advocates “Time for a Change”
“weedWatch” Parody of Apple Watch Advocates “Time for A Change”FOR IMMEDIATE
RELEASESeattle, WA – Coinciding with the marijuana holiday 420 and the release of the Apple Watch on April 24th, a Seattle-based multi-media company, Higher Ground, has created a parody ad to bring attention to marijuana legalization. The ad (“WeedWatch”) features a photo of the iWatch with the simple text, “Time for a Change: Legalize It.” A variety of marijuana-related icons and apps are featured on the device’s face.
One of the most innovative features of Apple’s Watch is the ability for users to customize the face of the device, and add additional information. In Higher Ground’s parody, they have taken the liberty to do just that! The watch face is full of humorous and advocacy-related apps including NORML (National Organization for the Reform of Marijuana Laws), SXSW, Leafly (a Yelp-like mobile app for marijuana), 7-11, Cannabis News Network, and Doritos. The time? 4:20.
“The Apple Watch is a revolutionary product, and the legalization of marijuana in States across the country is also a revolutionary movement,” notes Higher Ground Editor-in-Chief Michael A. Stusser. “The message of our parody is as simple as the solution to the War on Drugs: Legalize It. It’s time to end Prohibition, and legalize, regulate and tax cannabis at the federal level.”
Based out of Seattle, where recreational marijuana was legalized in 2012, Higher Ground is attempting to “Elevate the Dialogue” and broaden the movement nationally. While legal in Washington, Colorado, Alaska and Oregon, the use, sale or distribution of cannabis is still a felony at the federal level, and over 600,000 Americans are arrested every year for marijuana-related offenses. The parody ad is being strategically placed in weekly newspapers (and on-line) in states where marijuana initiatives are being proposed, including Ohio, California, Nevada, Maine, Michigan, Massachusetts and Arizona. It will premiere as a full page ad in the Marijuana Green Pages.
The launch of the Apple Watch continues to garner significant media coverage, as it is the first new product device from Apple since CEO Tim Cook took over the company. PreOrders for the iWatch began on April 10th, selling over a million units, and will begin shipping on April 24th. Using guerilla-style marketing, Higher Ground’s WeedWatch campaign will appear on posters, leaflets and mobile billboards adjacent to Apple stores nationwide.
ABOUT HIGHER GROUND
Higher Ground produces the world’s first satirical news program about the legalization movement, along with a newspaper column and website. A multi-media company, Higher Ground creates highly-produced video assets including a flagship program (a mix between The Daily Show and CNN, just without that annoying Wolfe Blitzer fellow), a syndicated column on the legalization movement, a comprehensive and entertaining news website, events (Cooking with Cannabis!), along with viral social-media parodies.
Higher Ground has created a variety of videos and parodies that attempt to vaporize stoner-cliches (including a ReMix of Cheech & Chong’s iconic “Up in Smoke”), while also educating the public on the changing landscape of legalization. Along with their YouTube videos, the company has repurposed posters from the Reefer Madness era with an Original Artists Series, updated MadMen (whose characters smoke from vaporizers instead of cancer-sticks), and even crafted a Seattle Seahawks logo entirely out of marijuana in honor of the Beast Mode strain (named after running back Marshawn Lynch). Stusser’s Higher Ground column also runs in the Seattle Weekly.
Higher Ground explores and celebrates the elevated aspects of getting high. Founded during a revolutionary time of economic and spiritual transformation in the legalization movement, the brand will document and chronicle this incredible time in our history, and advocate for the legalization of cannabis (along with civil rights, gay rights, and human rights), and embrace the end of – yet another – prohibition.
For more information, contact Michael Stusser at michael@michaelstusser.com###
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OK OKLAHOMA! INITIATIVE UNDERWAY
(AP) – Oklahoma pro-marijuana advocates are pushing for a second signature drive to get the issue a statewide vote, this time for full legalization of cannabis, similar to Colorado and Washington.
Supporters of marijuana legalization filed an initiative petition on Friday with the Oklahoma secretary of state’s office. They will have three months to gather more than 155,000 signatures from registered voters to get the proposal on a statewide ballot.
It is the second marijuana-related initiative petition underway in Oklahoma. Supporters of medicinal marijuana already have launched a petition drive that would legalize the drug only for medical purposes.
Several politicians from both sides of the political aisle have announced their support for pro-marijuana initiatives, including both of the Republicans running against Gov. Mary Fallin in the June 24 GOP primary election.
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BET YA DIDN’T KNOW IT WASN’T LEGAL IN JAMAICA, MON!
Jamaica’s government on Thursday announced a major rethinking of its marijuana laws, including plans to partially decriminalize small amounts of pot and to allow possession for religious, scientific and medical purposes.
Justice Minister Mark Golding said the Cabinet is backing a proposal to make possession of no more than 2 ounces (57 grams) of marijuana, or “ganja” as it’s known locally, a petty offense that would result in a fine but not a criminal arrest.
“I wish to stress that the proposed changes to the law are not intended to promote or give a stamp of approval to the use of ganja for recreational purposes,” Golding said. “The objective is to provide a more enlightened approach to dealing with possession of small quantities.”
Golding also announced that marijuana will be decriminalized for religious purposes — a major victory for Jamaica’s homegrown Rastafari spiritual movement. Many Rastafarians smoke marijuana as a sacrament which they say brings them closer to the divine but they have always faced the possibility of prosecution for doing so.
Government plans call for decriminalization for medicinal and scientific purposes as Jamaica hopes to cash in on the burgeoning cannabis industry. “It is not only wrong but also foolhardy to continue with a law that makes it illegal to possess ganja and its derivatives for medicinal purposes,” Golding said.
Legislation will also be drafted to provide a path for people to get criminal records expunged if they have been convicted under the current law for smoking small amounts of marijuana.
Debate has raged for decades around loosening marijuana laws in Jamaica, an island that is nearly as famous for its weed as it is for its scenic beaches and unique culture. The drug has been pervasive but outlawed for a century on the island where about 300 young men receive criminal records each week for possessing a little marijuana.
Previous efforts in Jamaica to decriminalize small amounts of marijuana have been scuttled because officials feared they would violate international treaties and bring sanctions from Washington.
But as the pot decriminalization movement gains unprecedented traction across the globe, particularly in U.S. states, there’s been a growing push to lift restrictions on a cash-strapped island where political leaders have been emboldened by changes in the U.S.
“I think it highly unlikely this will get a negative reaction from the Obama administration,” said Ethan Nadelmann, director of the nonprofit Drug Policy Alliance, a pro-legalization group based in New York.
Ruling party lawmaker Raymond Pryce, who introduced a motion to relax drug laws in the House last year, said he’s confident that the administration of Prime Minister Portia Simpson-Miller “will continue to take all appropriate and necessary steps to completely achieve a legitimate ganja sector fully reflective of the religious, cultural and medicinal opportunities which can now be pursued.”
Golding stressed that the current law prohibiting pot remains in effect until legislation to amend that law has been authorized by lawmakers. With Simpson-Miller’s party having a 2-to-1 majority in Parliament and many opposition legislators supporting relaxing the drug laws, the measures are almost certain to be authorized.
(THANKS TO REPORTER DAVID MCFADDEN AND ABC NEWS FOR THIS REPORT)
