Plus: Olympia’s plan to raise the smoking age.
Michael Stusser’s column appears weekly on HigherGroundtv.com as well as the Seattle Weekly and other newspapers around the country.
Marijuana-related business—and the cold, hard cash that comes with it—is the driving force behind the current Green Rush. In Washington and Colorado alone, consumers purchased $370 million worth of cannabis products in 2014. The U.S. market for legal ganja was $2.7 billion—up 75 percent from the previous year. If growth continues—and it will as more states legalize (most predict at least 15 more in the next five years, including California in 2016)—the projected numbers could soar to $11 billion by 2019. I don’t suggest investing in green stocks (after all, most of these businessmen and -women were literally drug dealers last year), but the dope frenzy is just getting started. So this week, let’s start with a market report.
GIRL SCOUT PUSHERS
The best ganjapreneurial story thus far hasn’t been about a boutique grower, high-tech vape, or artisan edible—it was a Girl Scout! For the second year in a row, 14-year old Danielle Lei has set up shop outside San Francisco’s Green Cross medical dispensary and sold boxes of cookies like gangbusters. (What a surprise!) This year the Super-Scout sold 208 boxes in two hours. While there have been no such efforts from the Seattle-based GS Troops (perhaps pestering potheads in front of Cannabis City is too politically incorrect in the Evergreen State), it does make me wonder if the Girl Scouts of America should make a licensing deal with some big-time edible maker. They could broker a hefty up-front fee and royalty, and allow Bhang Chocolates or 420Bars to make THC-Mints and Cannabis DeLites! Just don’t give any to Maureen Dowd. She’ll chow the whole box.
SMOKIN’ SINGLES
Another overlooked market in the marijuana space is the meet market. Over one-third of all couples married since 2005 met online. In addition to match.com and eHarmony, other dating sites help narrow the pool: VeggieDate is for vegetarians looking for love (and a salad), Equestrian Singles hooks up horse-lovers (that sounds weird), TrekPassions transports Trekkies together (“Live love and prosper!”), and Tastebuds attempts to unite music lovers of similar genres. (You’d hate to find out too far down the line that her favorite band is Mumford & Sons.) And now there’s a dating site that connects frisky 20-somethings by their common interest . . . in weed! High There is basically a Tinder app for stoners that matches not only the way you like to get high (bongs, vapes, edibles) but your energy level once you’re fully baked (while marijuana turns me into a hyperactive dancing housecleaner, others may prefer to remain couch-locked . . . ). It’s funny: People used to list drug use as a way to weed out potential paramours.
THE KETTLE FALLS 5
With all the openness of weed dating sites and potrepreneurs selling their wares in broad daylight, let’s not forget growing cannabis is still a federal crime, even here in Washington. In a high-profile case, five Stevens County residents, known as the Kettle Falls 5, are looking at mandatory 10-year sentences for growing marijuana for medical purposes and in compliance with state law. The U.S. attorney is of the mind that the collective had more weed than they needed and were selling ganja to others—thus they raided the property in August 2012 and seized 75 plants. Given the recent passage of the Cromnibus spending bill that bans any Department of Justice funds (read bulldozers, DEA submachine guns, etc.) from being spent on prosecuting medical-marijuana patients who comply with state law, the defendants were hoping to have the case dismissed. U.S. District Court Judge Thomas Rice instead dismissed the argument, and the trial is scheduled to begin Feb. 23 in Spokane. It’ll be hard for the family to build much of a defense, as medical marijuana doesn’t exist (and thus can’t be argued) at the federal level. The case should be a bellwether regarding future legal actions against medical collectives. On a side note, family patriarch Larry Harvey probably won’t have to stand trial . . . because he has Stage IV pancreatic cancer.
PUT THAT IN YOUR PIPE AND WAIT TO SMOKE IT
Finally, a bill being sponsored in the legislature by Rep. Tina Orwall would make Washington the first state in the country to raise the smoking age from 18 to 21. This point is moot for potheads, as the legal marijuana smoking age is already 21—not to mention the (almost unbelievable) study published in the Journal of the American Medical Association which shows that moderate long-term cannabis smoking is not associated with negative lung health. So let’s dogpile on tobacco—which will kill ya: Attorney General Bob Ferguson, who claims smoking kills 8,000 Washingtonians a year, strongly supports the idea of raising the puffing age. “We know that 95 percent of teens who don’t smoke by the time they are 21 never end up smoking,” he said. “It’s really important we are limiting access in those teenage years.” It’s estimated that a raise in the smoking age from 18 to 21 would cost the tobacco industry $20 million a year. Ya know what business they might get into to make up for those losses? Welcome to Marijuana-boro Country . . .
About the Author
Michael is a journalist and filmmaker. His award-winning documentary, Sleeping with Siri is playing film festivals across the country. Stusser runs TechTimeout campaigns in high schools across the country, asking teenagers to give up their digital devices (for a little while) in order to find balance, and perhaps even make eye-contact with their parents.You Might also like
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Fear and Loathing in Legal Territory
From legal growing fields through the black market and into the heart of the medical movement, our writer takes an up-close look at the recreational marijuana revolution.Michael Stusser’s column appears weekly on HigherGroundtv.com as well as the Seattle Weekly and other newspapers around the country.
Something about following a black pick-up truck in the dead of winter to a giant marijuana field in the middle of nowhere still feels wrong. It’s not so much the snow on the Okanogan ground, or that there’s no cell service in case these drug dealers want to body-bag my ass. Actually, it’s the safety of the escapade that blows my flippin’ mind. This gang of ganja farmers is operating in the great wide open, growing a shit-ton of legal weed—even hyping it on social media—and doing so without having to keep one eye peeled for DEA choppers, drug-sniffing dogs, or local coppers. Is this the end of paranoia? Maybe. Maybe not.
New marijuana laws in Washington and Colorado might have some lucky citizens wallowing in a safe stoney cocoon, but nearly 700,000 people a year are still arrested in the United States for marijuana-related offenses. In many states, you could serve 25-to-life for buying the amount of weed I just snagged at a recreational shop for $45. This issue is not settled. Not by a longshot. And as Tim McCormack, owner of Antoine Creek Farms, tells me as he steps out of his snow-covered ride, the long shadow of marijuana’s illegality had them scared shitless at the beginning of their public pot experiment.
“Oh, believe me, it was plenty weird for us when we had to transfer 1,600 marijuana plants in a U-Haul truck at 4 in the morning from an ‘undisclosed location,’ ” he says as the sun sets behind the mountains that butt up against his grow fields.
McCormack, CEO of one of the state’s largest marijuana producers, is referring to a conundrum known as the “first seed problem” or the “magic-bean scenario.” Since marijuana is still illegal at the federal level, even fully licensed growers find themselves in a catch-22. See, before you get a license, it’s illegal to grow marijuana or even possess seeds. That means that the first growers under the Washington law have been expected to conjure an immaculate conception, producing plants from thin air. Once those growers are given licenses, state officials just look the other way while the farmer magically comes up with starter plants; don’t ask, don’t tell. But don’t tell that to the countysheriff.
“I had a long discussion with my partner, Brian [Siegel, CFO] about who would drive the truck with our plants, and what we’d say if we got pulled over,” McCormack recalls. The reason Tim didn’t drive? “Well, I told Brian that the whole management team shouldn’t get busted in the U-Haul. And I’m also a lawyer, so I could bail him out.”
Fifteen days after McCormack and Siegel’s June run, an inspector from the state came by to make sure the non-flowering plants they’d miraculously created were the right size. Then each was bar-coded and entered into the state’s BioTrack software system, officially becoming part of the state’s newest industry.
The black market, it turns out, still has value in Washington’s new green market. It is, quite literally, the seed of the recreational revolution.
While wheat is the most planted, and sugar cane has the highest annual yield, cannabis is the planet’s biggest cash crop, worth over $300 billion. And weed is the fastest-growing industry in the U.S., with growers reaping about $36 billion a year. What used to be an underground economy is now above-board in some places, and threatening to take flight.
This past November, Alaska, Oregon, and Washington, D.C. all passed ballot measures to legalize recreational use for adults, joining Washington and Colorado. For the first time, a majority of the U.S. population thinks marijuana should be legal; the Oxford English Dictionary’s word of the year was about it (“vape”); Tommy Chong made the semifinals of Dancing With the Stars because of the cultural recognition he built with it; grandmas smoking it are a viral sensation; and Hillary Clinton saw a vision of it in her latte.
Ganja-smoking is smack-dab in the middle of my wheelhouse; I have a long history with the stuff. While I don’t support the idea of waking and baking, blazing at 4:20, or firing up “Everyday, All Day,” it has served to energize and inspire me for decades. That said, I don’t think that marijuana is the Solution, that it’s necessarily “Better Than Alcohol,” or that “if we all had a bong, we’d get along.” It’s also not a Devil Weed or a gateway drug, but it is still clearly not a good idea for developing brains.
And then there is the biggest dichotomy of all: marijuana is legal here, but listed as a Schedule 1 narcotic at the federal level. It is this double life that makes the plant a fascinating conundrum. So I set out to get clues to marijuana’s future. Passing fad, or the End of Prohibition? Should we Just Say No, or is the revolution real?
Joe Bighouse, the Master Grower at Antoine Creek Farms, is old-school. And by that I mean he’s paranoid. Asked about his pre-legal experience, he recoils before relaxing, a little. “Well, I guess they can’t go back and get me now,” he mutters.
“Look, it’s not exactly something I could ever put on my resume, but I had lots of indoor experience. A big operation. Outdoors, though? This is all new to me,” he says, walking around his giant legal operation where workers dry, trim, and package the marijuana. He’s right about the “big” part. This inaugural grow consists of 1,147 plants and 21,000 square feet of plant canopy.
And this is just one operation. The Washington State Liquor Control Board (whose name clearly now needs to be hyphenated) has approved more than 300 growers to supply the Evergreen State’s demands, with another 2,000 applicants still pending. And because no one (at least in government) had a clue about how large the plants might get (the seeds being magic and all), rather than limit the number of plants, the LCB imposed a cap on cultivation—at 2 million square feet of plant canopy. Antoine Creek currently accounts for just one percent of that potential canopy.
Whereas indoor operations—the go-to in illegal days—require energy-sucking lights and ventilation, outdoor plants can grow through the roof. But marijuana doesn’t always grow like a weed. “There are a lot more variables growing outdoors, that’s for sure,” Bighouse explains. “Rabbits, mold. mildew, wind, deer, frost, grasshoppers. Hell, plants can even get sunburned.” Bighouse stops as he sees me taking copious notes. “The thing that—I guess—we don’t have to worry about is being busted. I tell ya, though, a lot of time I’m out there checking plants, and just waiting for the helicopters . . . ”
The first harvest at Antoine Creek got hit hard by a freeze, but will still generate a thousand pounds of marijuana and be separated into more than 600,000 packages for sale in stores—some of it flower (or bud), some finely ground leaf, and some of it the sticky kief powder many of us like to sprinkle on a bowl for an added kick. By law, independent labs will test the product for contaminants including salmonella and E. coli, determine the levels of THC (tetrahydrocannabinol, the principal psychoactive component in marijuana) and CBD (cannabidiol, one of at least 60 active cannabinoids identified in cannabis), and make sure that all chemical contents are correctly displayed on package labels. That ain’t cheap.
“If we want legal weed, it’s got to be regulated, or the whole thing will get shut down,” McCormack notes. “On our end, it’s a big investment—for us, over a million dollars. There are a lot of steps to follow with testing and labeling. But this is the way we’ll be taken seriously as an industry, as businesses. Consumers will know exactly what they’re getting, the government will be involved in the process, and we’re happy to comply. We call it the Fellowship of the Green.”
For the much larger red-state “fellowship” out here in Chelan County, the politics cut both ways. In the 2012 election, the voters rejected same sex-marriage (57 percent), voted for Mitt Romney (57 percent), and supported the initiative to legalize weed (52 percent). Nationally, there’s still a “Be Smart, Don’t Start” mentality from Republicans, as only 30 percent of them support recreational marijuana. Those pushing the numbers into the overall majority (52 percent) include millennials, nonwhites, and independents. “Most everybody’s been really great and supportive here,” McCormack notes. “Though the local propane company wouldn’t sell to us. Apparently we don’t ‘align with their corporate morals.’ ”
McCormack’s law degree makes him well aware of the delicate legal tightrope his company is walking, and how quickly that rope can go slack. “Look, we’re managing against risk. The next presidential election could be detrimental to our bottom line, so we’ll try and make money while we can—and enjoy being a part of this incredible time in our history.”
One dispensary that will not be selling Antoine Creek’s strains of legal cannabis is Lance, a drug dealer operating “outside the lines,” shall we say. Peddling “traditional supply,” as it’s known, Lance sells weed out of a backpack, pays no taxes, and avoids the costs of lab testing, security, health care, payroll, and packaging (except for the Ziplocs). He also didn’t need to pass a criminal background check, as is required for dispensary owners.
“I think it’s cool they legalized it,” Lance says while we sit in our usual spot in the PCC parking lot. “The chance of going to jail here is pretty much gone now, which, ya know, is a big deal. I’m happy about that. But in terms of sales, I’m down probably 30 or 40 percent.” Surprisingly, the exodus of customers isn’t for fear of being busted. “People just want variety. I have this lady baking some great cookies, but otherwise, for edibles and oils and all that crap, you need to go to a dispensary.”
Edibles—pot brownies, chocolate bars, suckers, and such—currently make up almost 50 percent of the legal-marijuana market. And that’s just the tip of the green-berg when it comes to ways to get high. The days of big ol’ bong hits, dime bags, and ditch weed are waning, being replaced by vaporizers, THC caramels, elixirs, dab kits, and a variety of concentrates, including shatter, budder, and hash oils the likes of which Cheech never saw coming.
Lance is hesitant to give me too much information about his own “farming methods,” but he will tell me he’s a middleman for two individual indoor growers in the Olympia area with several hundred plants each.
Today Lance is offering a choice of either Lemon Haze or Ghost, his most popular strain as it’s consistently “qual”—by which he means it gets you super-baked.
“My guy’s been growing for, like, 30 years, and has it down to a science,” he says. According to Lance, his supplier actually is a scientist at the University of Washington. “Smell this,” he implores, opening a giant Tupperware of Lemon Haze. I’m no cannabis connoisseur—to me, weed is weed—but I take a whiff and am impressed by the citrus tones, hints of cigar box and pungent skunk afterbite. I buy a big ol’ baggie.
I couldn’t tell you if the sinsemilla at legal dispensaries such as Cannabis City or Uncle Ike’s is better or worse than street kush; I’m sure eventually the retailers will have the best Alaskan Thundergoo and Cannabis Cup Winners ever grown. What I can tell you is that the dispensary experience, for me, is infinitely more pleasant than sitting with Lance in my car exchanging cash and awkward conversation in the dark. No offense to Lance, he’s actually a fine,interesting fellow.
If you haven’t visited a licensed dispensary in one of the legal territories, you’re in for a pleasant surprise. These aren’t your gritty Haight-Ashbury head shops with beaded curtains, psychedelic velvet wall hangings of Jimi Hendrix, and dusty shelves full of peace pipes, Hacky Sacks, and grinders galore. Rather, most recreational dispensaries (“rec shops”) have that “new-car smell”—they’re not only brightly lit, but sit in renovated buildings with high-end security and the look and feel of Apple (and not one you can make a pipe out of). They do this not only to avoid trouble with the neighbors and the federal government, but to attract a newer (more affluent) clientele. When unseasoned customers first visit, rather than feel they’ve made a drug deal, they’ll have an experience they’re familiar with, so long as they have patronized Restoration Hardware or SuperSupplements.
But no matter how hard they try, these shops can’t shake the longstanding stigma of Reefer Madness; the sinister smoke screen of the War on Drugs will require more than a few years of semilegal existence to fade. Marijuana is still a controversial subject, and rec shops are being opposed in Washington and Colorado, with city councils, church groups, and neighborhood-watch programs attempting to bar them. (Thus far more than 100 cities and counties have put a halt to marijuana businesses in Washington. Last summer the Fife City Council decided to ban pot shops, and a Pierce County Superior Court judge went along with the ordinance in August; similar rulings followed in Clark, Wenatchee, and Kennewick counties.)
Many retailers have been given licenses, but can’t find a place to set up shop, as they aren’t allowed within 1,000 feet of schools, playgrounds, libraries, game arcades, public-transit centers, or parks. Other ordinances hindering success include limitations on signage and advertising and a ban on window displays; the sale of marketing materials is also strictly forbidden. Sure, it’s cool to sell Aunt Bessie from Omaha a big ol’ bag of Pineapple Kush that will knock her on her ass, but for Chrissakes don’t let her buy a XXXL Clear Choice Cannabis T-shirt! The best solution to the opposition in legal territory is the Oregon model: Cities can opt out of having retail stores, but they won’t receive any of the taxes collected on pot. Boo-yah!
Though Washington was slow out of the gate, the 100 rec shops that have gotten rolling are reeling it in—and then giving large chunks back in taxes. Total sales for July–December 2014 were $65 million, giving the state government more than $16 million in excise taxes to play with. Once the WSLCB gets into the groove and starts approving more applications for stores (334 will ultimately open) and new products (edibles, marijuana-infused coffees, oils, even a Weed of the Month Club!), boatloads more money will line the state coffers, enabling political pinheads who propped up prohibition to bail themselves out of debt. But while I-502 directs taxes toward infrastructure, health care, education, and substance-abuse prevention, the exact allotment percentages were left hazy, so members of the legislature have been clamoring like stoners at a dessert buffet for the sweet spoils.
It’s reasonable to argue that the legal taxes are too high, helping to keep the street trade alive. (In a triple-decker tax sandwich, pot is taxed 25 percent at multiple levels: from farmer to processor, from processor to retailer, and then from retailer to consumers, who also get hit with a 10 percent sales tax. And don’t count out the Feds—who expect another 25 percent of their drug money.) At around $10 a gram, Lance’s ganja is half the price of similar strains in recreational dispensaries. The disadvantage? Well, the black market is illegal in all 50 states, and while you may get only a $27 ticket in liberal locales like Seattle, Boulder, and Berkeley, other backwaters will lock up your ass lickety-split.
The law also results in Lance taking greater, scarier risks. For several years he’s driven a carload of bud to Texas, making around $30,000 profit for the journey. This year, to compensate for his loss to retailers, he’s taking an extra trip with his lemony-dank. If caught, he could serve massive jail time.
Lance isn’t the only one working outside the bounds of 502. While the initiative set up a framework for recreational marijuana, it didn’t address the longstanding use of medical cannabis, which has been part of our Evergreen culture since the passage of Washington’s Medical Use of Marijuana initiative in 1998. Citizens passed I-692 by almost 60 percent, making our fair state one of the first of 23 (plus the District of Columbia) that have legalized medical marijuana.
As the state legislature tweaks the new law, people like Deidre Finley, owner and operator of the MMJ Universe, hang in the balance. Her business could soon be vaporized, so to speak, and potentially leave folks like those who I’m eavesdropping on at the Cannabis Farmer’s Market in rural Black Diamond without the collective’s knowledge and expertise . . . or cheap weed.
“It won’t get you stoned, Nana,” a pink-haired 20-something reassures her blue-haired grandma.
“That’s true, ma’am,” explains a vendor. “This cannabinoid oil has very low THC—the part of weed that gets you high—and is very high in CBDs.” That’s the compound in cannabis that’s no fun (and by that I mean it won’t get you stoned to the bejesus), but has been effective in treating symptoms in patients.
“Medical marijuana—and cannabis extracts—help with so many medical ailments: chronic pain. Seizures. Crohn’s disease, glaucoma, and the list goes on,” explains Finley. She’s held this farmers market on her property on weekends for several years; it’s one of nine such in Washington. “Instead of a gateway drug, they should call it an exit drug,” she says. “People come here from all over the country to have access to cannabis products that often replace pharmaceutic drugs, wean them off methadone, and of course replace alcohol.”
Finley isn’t blowing smoke: The Journal of the American Medical Association just released a report showing a 25 percent reduction in fatal painkiller-related overdoses in “420-friendly states.” “The vendors here,” it states, “are making custom formulations for patients—topicals for rheumatoid arthritis, special CBD oils for migraines that are 20 times more powerful than ibuprofen, transdermal patches for people going through chemo.”
One after another, Finley pulls me over to meet patients who use cannabis to treat their ailments: a middle-aged carpenter with MS who smokes to relax his muscle spasticity; a woman suffering from Chiari malformation who “fired her doctor”; an old man whose family was wiped out by “downwinders syndrome” (exposure to radioactive contamination) and claims he beat cancer with pot; and 65-year-old Dee Dee Baker, who was on 12 painkillers after spinal surgery.
“My doctor said I also needed knee and hip surgery for constant pain I was having,” she says. “Before I did that, I wanted to look into cannabis.” Baker had worked at Swedish Hospital for 40 years, and did her research. “I begin using low THC tinctures, and within two and a half weeks I was running up stairs again. And in two years I’d lost 102 pounds.” The MMJ circus tent was like an evangelical show, except instead of preaching about Jesus, they were being healed by the power of pot. Praise Sativus!
“502 is for getting people high,” notes Finley. “They set a minimum level of 3 percent THC. They don’t allow CBD products. Some of my patients aren’t looking to get high. And no [recreational]growers want to grow low-THC strains, as it’s not appealing or profitable. We have boutique, patient-loving growers here [at her farmers market]who are the only ones who will grow it. We need the medical system.”
No doubt not all the people milling about the farmers market are using marijuana as medicine . . . unless you count getting super-baked as stress relief. But nationally, marijuana is medicine for about two million Americans who use the herb to alleviate the affects of everything from Alzheimer’s to cancer. Whereas the country is split on recreational weed (roughly 52 percent support legalizing it for adults), an overwhelming majority—78 percent—support it for medical purposes if a doctor recommends it.
The current parallel system of recreational sales and medical use is, simply, a clusterfuck. Whereas there are only a smattering of state-licensed rec shops in the Seattle area (capped at 21), over 300 medical dispensaries have opened their doors here—many in the past few months. And among those are an unruly group of so-called medical dispensaries and delivery services that don’t check IDs and don’t follow rules related to collective gardens. The city isn’t exactly rolling out the red carpet for this new business.
“They’re creating a public-safety nightmare, frankly, and they’re undercutting the 502 stores because they’re unregulated and untaxed,” said City Attorney Pete Holmes recently. “If you’re a commercial [medical-marijuana] operation lacking a 502 license, it’s a felony operation. Period.”
Finley agrees that it isn’t perfect, but the medical system is necessary. “A lot of bad actors are taking advantage, and they need to stop calling themselves ‘medical,’ ” she says. “I’d be willing to require testing of cannabis, regulate dosages, and pay B&O taxes [which she already is doing]. But a large percentage of very sick people are also very poor people. So to charge 87 percent taxes to those who can least afford it doesn’t make sense. You don’t see big pharma paying taxes—and you don’t pay taxes on your ibuprofen. Look around; you see PTSD veterans and people with long-term illnesses. This is medicine.”
Efforts are underway to merge the marijuana outlets. Senior weed statesperson Senator Jeanne Kohl-Welles is attempting to combine the parallel medical and recreation dispensaries into one system, clean up the insane tax issues, and allow for personal growing for all citizens (six plants each). Major points of contention include what taxes medical customers might pay (if any), what rules and regulations producers and growers will need to follow, and whether experienced medical dispensaries will be given licenses. This last point is particularly sticky, since medical-marijuana dispensaries have been cultivating institutional knowledge and trust with their patients for decades now.
“I’m sorry, but a 24-year-old budtender in the city isn’t going to ask about your symptoms,” says a patient at Finley’s farmers market, “or know everything these long-time dispensary operators and vendors do.”
Al Olson sure doesn’t look like he has much in common with Finley and her market full of true believers. If you didn’t see his business card or byline, you’d never guess he was a big-time burner. With his silver hair and conservative reporter’s garb, he fits right into the newsroom, the type of place he’s called home since he was 16 years old. But instead of huddling in the NBC studio, where he was a founding editor at MSNBC and worked for NBC for nearly 20 years, today Olson is holding court at literally the highest place in town: the top of the Columbia Tower, where he runs marijuana.com.
“I got my medical marijuana card in 2010, and when the editors at MSNBC found out, they told me I couldn’t write about marijuana anymore. They said because of my belief that weed ‘had medicinal value’—I could no longer be objective. Well when I was the food and wine editor for the San Jose Mercury News in the ’90s, they had no problem with me drinking wine and covering that industry!”
MSNBC eventualy relented, letting Olson file a few marijuana stories as a business reporter in late 2013, and once they began to see the traffic they were getting, let him run wild. Still, Olson didn’t like the way they covered the issue. “Mainstream media is struggling with the way they tell the weed story. They’re lazy. There aren’t two sides—there are 200 sides: health, science, lifestyle, civil rights, politics, policy, medicine. And the best thing about it is that when there’s a 50/50 split—which is where we are right now—journalism is at it’s best.”
Now Editor-in-Chief of marijuana.com, Olson was hired by a group of young tech kids out of Irvine, who created an app called Weedmaps. Along with the locally based Leafly (owned by Privateer Holdings), Olson’s employers are battling to become the Yelp for marijuana. Weedmaps knew they’d need a seasoned veteran to take them from stoney humor to the mainstream. “I’m covering the issue as an industry story, really. I’m a business journalist, and this is going to be a huge market.”
According to ArcView research, an estimated $2.7 billion of legal weed was sold in the U.S. last year (a 74% increase from the $1.5 billion in 2013). Sixteen million Americans admitted having fired up in the last month. As the ranks increase, the industry is projected to grow to $10.8 billion by 2018, and $40 billion by 2020, making it bigger business than the NFL or the organic food industry. Weedmaps is making its own bank, hauling in $30 million a year from strain reviews and dispensary advertising.
“We’re not cheerleaders for the industry,” Olson maintains, putting on his reporter’s fedora. “People are curious! We want to appeal to parents who want more information, and we also want to go after the bad guys selling snake oil and pump and dump operations. Weed’s been around for millennia—it’s not going away. For me, marijuana is the story of a lifetime.”
Obviously my own assumptions about hippies, heads, and dead-end stoners had kicked in as I prepared for the final stop on my tour, deep inside the world of marijuana activism. After sending a third e-mail confirming a meeting with Vivian McPeak, the longtime executive director of Seattle’s Hempfest politely responded, “Yes, Michael, I have you on my calendar.” I needn’t have worried—not only is McPeak the CEO of the world’s biggest marijuana gathering, he’s sharp as a tack and more organized than Martha Stewart’s spice rack.
“We’re coming up on our 25th year of doing this, and have over 1,000 trained staff and volunteers who make Hempfest possible. Permits, safety patrols, insurance, first-aid responders, Porta-Potties—we’ve got our shit together—we’re organized.”
I wondered if the band of hungry entrepreneurs hoping to get in on the Green Rush worried him. “I think it’s actually advancing the cause. Jobs, commerce, revenue, taxes; it’s part of the process of ‘normalization.’ We’ve always said we want to include everybody. Capitalists, stoners, ganjapreneurs. Everybody. So now I just want these people who are seeing the ROI potential to think about where they’d be without the hippies and longhairs who came before them.”
As McPeak points out, legalization lines up beautifully with conservative values: states’ rights, individual freedom, sound fiscal policy, American-grown industry, and smaller government. Job creation’s also a biggie. According to CannaInsider, a job-finder and business newsletter for weed, marijuana will create 200,000 new jobs this year, from hands-on gigs like edibles artisans to kush tour guides, lab techs, and web developers.
So now that pot’s no longer a subculture, but heading mainstream, is there a need for Hempfest? “More than ever. There’s no ‘legal’ pot. You pass me a joint—it’s a felony! It’s great that Initiative 502 passed, but it’s not legal to smoke marijuana at the federal level. Even at the state level, 29 grams is a misdemeanor, 40 grams a felony. Growing plants—if you’re not a patient—gets you five years in the pen. Politics trumps the law. If they wanna bust you—guess what? They will. We’re looking for equality for all under the law. We want marijuana taken off the Federal Schedule for drugs. Alcohol—which kills more people than all the other drugs combined—isn’t even on the schedule! And after that . . . ”
I had riled the man up.
Well aware that the winds can change—sometimes overnight—McPeak wanted to leave me with one more critical note: “We’ve really got great momentum, now, but it’s ours to fuck up. A guy was just making BHO oil in his apartment the other day and blew up the ex-mayor of Bellevue. That’s no good. People can’t be leaving their edibles out for some toddler to eat, they can’t be driving around impaired—that’ll blow it . . . for all of us.”
In the next 10 years, dozens more states will vote on legalization, including California, Maine, Missouri, Nevada, and Arizona in 2016. If the patterns from Washington and Colorado continue—high tax revenues; lower incidents of drunk driving, property crime, and domestic violence; and lower teen drug use—it seems likely, if not a no-brainer, that the pendulum will swing. But in all battles worth fighting for, there will be debate and resistance. And so what can we on the bold frontier of green Washington impart to those who will follow? What can trailblazers share with neophytes?
Well, for one thing, marijuana is many things to many people, but what it is not is either side of the false polarity that’s been built around it. It’s not a panacea and it’s not a gateway to hell. It’s medicine for cancer patients. It’s an escape for soccer moms. It’s a material used in paint, fuel, and plastics. It’s a cash cow for private prisons. It’s a secret hobby of middle-aged accountants. Weed is not this or that; weed is this and that. (And that. And that.) Perhaps one day there won’t be a single, monolithic image of cannabis. Perhaps, as with alcohol, people won’t be judged and labeled according to whether or not they indulge, but rather by how they act when they do. It’s tough to predict what pot will become, because we’re not even honest about what it already is.
My best guess for the future? There’ll be a cannabis section in grocery stores, similar to where the liquor section is now. It will include some THC chocolate bars, a few CBD pills (that don’t give you the buzz, but help with migraines, joint pain, and insomnia), nice selections of artisanal bud, and packs of disposable vape pens. Stiletto stoners and Costco members will load their well-labeled, hopefully organically grown cannabis products into their shopping carts—next to the granola, Chianti, heirloom tomatoes, and never-ending toilet paper rolls—and life will go on.
But we’re still a ways away from that mellow new world.
This summer, wildfires came dangerously close to Tim McCormack’s Antoine Creek Farm, and he wanted to thank the fire and police departments for not letting his dream go up in flames. ?After the fire was contained, I invited them all to party at the farm,” McCormack explained. “The Sheriff looked at me and said, “We can’t come to a pot party, man.”
Still, the CEO wanted to do something for these brave men and women. He remembered the Okanogan sheriff telling him that since weed was now legal, the new drug-smelling dogs had to be retrained not to sniff out marijuana. As a thank-you, McCormack is sponsoring the new K-9 units. Peace out, dog.
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Cannabis Correspondence
Tips and pointers for your Halloweed.
Time once again to answer Stoner Mail! Given the season, I’m going with a Halloween theme.
I’m worried about some idiot putting weed-laced candy in my kid’s stash-bag on Halloween. I know a lot of the urban legends about razor blades in apples were bunk, but this genuinely scares me. Should it? —Bryan, Bothell
There are plenty of things for parents to worry about, but having your child get his or her grubby hands on marijuana-laced candy should be low on your priority list. While I do despise cannabis edibles that look like kids’ candy (there’s no reason for ganja gummy bears or Reefer’s Peanut Butter Cups), we’ve now had three years of trick-or-treating in legal weed states—and not one incident involving THC-laden candy disguised as store-bought. There are, of course, plenty of items that can kill yer kid, but pot’s not one: Aspirin killed 7,500 Americans last year, peanuts another 100. Hell, since 2010, poison-control-center hotlines have seen a 400 percent increase in calls in which whippersnappers got drunk on hand sanitizer! Selfieskilled four people this year, vending machines another three! And those colorful laundry-detergent pods that actually look like candy have poisoned 17,200 children under the age of 6 in the past year—so I’d definitely check the Halloween bag for those suckers!
Speaking of suckers: Every Jolly Rancher, every Almond Joy, and every kernel of that disgusting caramel corn that your kids chow down is made from sugar—which not only increases cavities and weight gain, but is proven to raise blood pressure as well as increase the chances for cardiovascular mortality—which means death. Spooooky!
Finally, even if some idiot does spend a ton of money and hand out weed-laced lollipops, brownies, or gummy bears, let’s remember this: No one ever has died from marijuana. Not. One. Person. Happy Halloween. Enjoy it.
Very few kids ever come down our dark, scary alley to trick or treat on Halloween, so there’s always a massive amount of leftover candy. My girlfriend and me use the leftover stash for when we get the munchies the rest of the year. So the question is, what do we buy? —Soon-to-Be-Gorging George, Georgetown
You do know you don’t have to eat all the leftover candy, right? HA! Just kidding! Of course you do! It’s an American tradition. Though my personal favorites are Twizzlers, Reese’s Peanut Butter Cups, and Twix bars, your smartest move might be something healthier. And no, I’m not talking about giving out kale chips; this isn’t Russia. They make mini-packs of tasty and healthy stuff like Pirate’s Booty, gluten-free kettle corn, string cheese, Goldfish crackers, even bags of Halloween-themed carrots (renamed Scarrots for the season!). You could also skip the sugar-laden bombs all together and hand out spooky stickers, glow sticks, spider rings, terrifying temporary tattoos, or skeleton-shaped Post-It notes. I’d go with the Twizzlers. God. I love Twizzlers . . . If you really want to be PC, participate in the Halloween Candy Buyback, an organization that buys excess candy from kids and ships it to our troops overseas (along with toothbrushes).
My 9-year-old daughter wants to be a giant marijuana leaf for Halloween. It’s legal now. What do you think? —Mary, Maple Leaf
I think you should think about whether you’d want your kid dressing up as a vodka bottle, Lotto ticket, RedBull can, AK-47, Viagra pill, or pack of Winston Lights. While marijuana is safer than all those, the point is that none are for kids; in addition, a child of 9 may not understand the larger implications of dressing like a plant that can get you stoned out of your mind and is not great for the developing brain. Same with Cheech & Chong costumes, bigger-than-life bongs, or giant overinflated bags of weed. No, no, and no.
You could have your girl dress up as Charlotte Figi, age 9, whose epileptic seizures were greatly reduced through the use of a high-CBD and low-THC cannabis extract (and who now has a famous strain, Charlotte’s Web, named after her), which led to new medical-marijuana laws across the land. But a better idea is to have a conversation with your daughter about how, while the marijuana plant is extremely beautiful (as are the opium poppy, coca, and agave plants), cannabis is for grown-ups. Then make her into a sunflower, a rose, or, if she’s still feeling badass, poison ivy, a black dahlia, or a Venus flytrap. Everyone loves those—and you won’t get her tossed out of school in case she wants to wear it to class.
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Higher Ground: A Vision of the Marijuana Movement From the Future—April 20, 2020
A look back at the next five years.
As I write this on April 20, 2020, I’m impressed by how far the legalization movement has come since Washington and Colorado first voted to legalize recreational marijuana in 2012. I am still alarmed we’ve not yet overturned prohibition at the federal level, but let’s take a look at how far we’ve come.STATES
Seventeen states have now legalized cannabis, including Minnesota, Florida, and, surprisingly, Arizona. The third time was a charm for California, which finally legalized weed after ballot initiatives were defeated in both 2010 and 2016. (In each of those elections, competing ballot measures confused and divided the already-stoned masses.)Of the 17 states to fully legalize, tax, and regulate cannabis, only Hawaii and Massachusetts passed their laws through the legislative process. Aloha State Gov. David Ige said it best: “Sure, we could have had a ballot initiative, but we’re trying to save paper.” In 2018, Oregon became the first state to repeal legal cannabis, overturning the measure it passed in 2014. (Make up your mind, Dank Ducks.)
And who would have thought that Las Vegas would become the World’s Cannabis Capital over Denver, Seattle, or Berkeley? With dozens of 420-friendly resorts, StarBud cafes on every corner, and Amsterdam-themed casinos, Vegas, thankfully, is for adults again. What happens in Vegas stays in Vegas . . . because no one can remember what the hell happened in Vegas.
ECONOMY
Marijuana is now a $26-billion-a-year industry, successfully eclipsing organic food, cosmetics, and the NFL in sales. It has also garnered more than $9 billion a year in tax revenue, funding roads, infrastructure, drug education, and the nationwide Green Electric Train system. New Jersey has shown the most dramatic turnaround, from bankruptcy in 2017 to a huge surplus after turning its Jersey Shore boardwalk back into a smoky, lowbrow bacchanal. An often-overlooked benefit of the new economy is jobs, more than 250,000 of which have been created, including web developers, specialized security, “manicurists,” and cannabis chefs.GANJAPRENEURS
The Green Rush has led to products and services no one could have imagined back in 2012, including the word’s first digital vape phone (iStoned), Tesla’s HempRoadster, CannaAspirin (a Privateer Holdings and Bayer joint venture), and Virgin’s Flying HotBox Airline. WeedTourism is also booming with Bud ’n’ Breakfasts, guided Ganja Artwalks, and Stoned Symphony Nights. Mergers and acquisitions have been fast and furious in Internet marijuana businesses (which, unlike the plant, can cross state lines): Leafly was purchased by Yelp, WeedHire by Monster, Weedmaps by Groupon, and Higher Ground by Time/Warner. Surprisingly, the top celebrity-endorsed weed strain was not Willie Nelson’s Reserve, Snoop Chronic, or (Bob) Marley’s Natural, but Kardashian Kush, which—according to all reviews—consistently knocks you on your gigantic ass.Edibles currently make up 55 percent of the market, CBD oils and concentrates another 15 percent, and elixirs 23 percent, leaving flower (buds) to make up only 7 percent of marijuana sales.
MEDICAL
In 1995 not a single state had passed a medical-marijuana law, and only 25 percent of those polled believed in legalizing the drug. By 2015, 23 states had legalized medical cannabis. As of today (4/20/20), 42 states have now passed medical-marijuana laws, leaving only eight without any form of medicinal-cannabis law on the books. (We love you, Oklahoma, but rally yer wagons: Even gay marriage is fully legal in your state now.)Today over two and a half million Americans receive some sort of support from cannabis-related products. Shockingly, five states have even allowed health-care providers to cover and reimburse medical-marijuana patients under their policies, including the newly formed Green Group Health Cross.
SCHEDULE 2
Perhaps Obama’s defining moment was not his (overturned, then re-implemented) Affordable Care Act, but his last-minute 2016 Executive Order that took marijuana off the Schedule 1 list of the Controlled Substances Act and downgraded it to Schedule 2. Although Schedule 2 drugs are still deemed to have high potential for abuse, cannabis is now clearly recognized for its medical benefits, and available for prescriptions.This controversial move by a “What the Hell Have I Got to Lose” president has allowed clinical research roadblocks to be removed, delivering conclusive proof that cannabinoids are effective on chronic seizures, shrinking brain tumors, slowing Crohn’s disease, Parkinson’s, Alzheimer’s, and even helping with erectile dysfunction (who knew?). This last finding moved the last bastion of elderly white Congressmen holding up medical-marijuana legislation to act in several Southern states.
HEMP
After being cultivated for more than 12,000 years, hemp was finally fully legalized in 2018 with the Industrial Hemp Farming Act. Bred for its strong fiber, the sober sister to sativa has now replaced timber and concrete as the main building material in new home construction. With only trace amounts of THC, hemp is being used for clothing and rope, and hempseed oil now makes up over half the nation’s fuel supply. Hemp toilet paper, however, was a colossal flop, and we’ll leave it at that.THE WAR ON DRUGS
The U.S. Supreme Court’s landmark ruling, Black Guy vs. DEA, stunned the nation by allowing states that have legalized marijuana to release and expunge records for individuals who had been convicted of nonviolent marijuana-related crimes. This ruling opened the floodgates for hundreds of thousands of (mostly African-American) men who had been incarcerated for crimes which are now minor infractions or fully legal. The case has led to nationwide changes in drug policy, redirecting an estimated $50 billion a year that had been previously spent on the War on Drugs to address more serious crimes (not to mention giving each and every U.S. citizen free cable for life). Writing for the majority, Supreme Court Chief Justice John Roberts commented, “In this particular case, it pains me to be consistent with my own values of states rights, individual liberties, unobtrusive government, and the pursuit of happiness.”IT’S NOT ALL GOOD
As with any major public-policy change, there have been missteps in the movement. After plowing his golf cart into a set of extras on SuperBad 4, actor Seth Rogen became the first celebrity convicted of Driving Under the Influence of Marijuana. Blowing into a drugalyzer, Rogen registered a record THC level of 50 nanograms per milliliter. (Anything over five nanograms is the legal limit in Colorado.) America’s “If some is good, more is better” philosophy is kicking many smokers in the head, with THC levels skyrocketing to record heights. And while cannabis has still not been responsible for a single death the world over, the trend of “dabbing” (combusting highly concentrated cannabis with blowtorches and dab-rigs) is not only making pot smokers look like crack addicts, but energizing the “This is Your Brain on Dabs” antidrug crowd.An active opposition still funds anti-marijuana campaigns (including Recall Cannabis efforts in legal states), primarily funded by the Koch Brothers (RIP), who left behind a massive Memorial Justice (MJ) endowment.
Sadly, many of our war veterans still do not have access to medical marijuana, which even back in 2015 had been proven to treat PTSD, anxiety, depression, and insomnia. Since marijuana is still illegal at the federal level, veterans fear being drug-tested, losing their jobs, or having their children and pensions taken away in the event that a less-favorable administration increases enforcement.
ACTIVIST NETWORKS AND THE MOVEMENT
Like MLK, Rosa Parks, Gandhi, and Harvey Milk before them, new activists are launching a marijuana movement involving personal rights, legal justice, and public involvement. These “Green Raiders” include Sen. Alison Holcomb (a key player with the ACLU and Initiative 502); now-Senator Barbara Lee (D-CA); New York Stock Exchange President Troy Dayton (previously of the ArcView Group); “Fuckit I Quit” Governor Charlo Greene (AK); U.S. Cannabis Ambassador Rick Steves; and newly appointed Hemp Czar Vivian McPeak (previously of Seattle Hempfest). This green group of pot evangelists is leading the way on organic standards for the industry, living wages ($25 an hour), thriving community unions, carbon-neutral chronic, and, most important, citizen empowerment on a host of vital issues.Overall, legalization in 2020—as a (still) relatively new public experiment—is going swimmingly. With 20/20 vision, it’s clear the end of prohibition is in sight.
This article first appeared in the Seattle Weekly