At 76, the pater familias of the legalization movement won’t slow down.

Michael Stusser’s column appears weekly on HigherGroundtv.com as well as the Seattle Weekly and other newspapers around the country.

I’ll be honest. My expectations about a press conference with Tommy Chong, of the famous stoner duo Cheech & Chong, were that there would be some clichéd humor, some pantomimed puffing, and photo ops galore for hippies of a bygone era. And there was some of that. But there was also something I didn’t expect: a fresh perspective on the new pot movement.

The reason Tommy Chong matters—and the reason I’m writing about his recent visit to Seattle’s CannaCon—is that each and every time there’s a mention of legalization or the counterculture or pot smoking, there’s inevitably a reference to Cheech & Chong. Even if the name is never spoken, a haze of Cheech & Chong wafts through the mind. (See?!)

The new conventional wisdom is that the cliché stoner jokes that found purchase in the duo’s franchise are outmoded and of a different era. But what if the beliefs that undergird these jokes are not passé? What if they’re an iconic and important set of core values still relevant—values that should not be lost as we move into a ganjapreneurial era driven by economic and opportunistic rationales?

“We’ve got a great show going on here,” Chong noted at his February 20 press conference, “but everybody here is breaking the law and subject to arrest according to our government. Even though we voted legalization in, and the people spoke, we still have police and a government that’s out to arrest us.” The man knows of what he speaks: In 2003 Chong was arrested, convicted, and put in federal prison for nine months. Not for selling or smoking marijuana, but for having legally licensed his name to a company (Chong Glass/Nice Dreams) that made water pipes—bongs—that were sold across state lines. I can tell you that if I was tossed in the slammer for nine months, I would have exited one angry motherfucker. Not our friend Tommy Chong.

“I got singled out—and ya know what? I feel blessed!” Chong said with his infamous and mischievous grin. “I was looking for something to revitalize my career. Cheech and I were fading into the distance and I needed something. And then it came. It was like my prayers were answered: You’re going to jail! Great! That’s the way I looked at it.”

Today Chong puts his name on everything from hemp water (Chongwater!) to Chong Star marijuana to Smoke Swipes (for the parent who goes out to fire up and doesn’t want to return to the dinner table reeking of weed). But his philosophical attitude isn’t an act. He’s a product of the ’60s and walks the talk—mainly about pot.

“Pot’s only good if you give it to someone or you smoke it. You don’t have to hoard it. Because in a few months, you’ll have a new crop! So you gotta give it away! That’s what you gotta do with your life. That’s the secret! You gotta give love!”

The more I listened to this smiling, effervescent 76-year-old ramble, the more I realized why he is such a joyous inspiration. Sure, there are cliched truths about “hippies” that I don’t fully embrace: the lack of showering, the unkempt beards, and those Godawful tie-dyed T-shirts. But the core values of these counterculture beatniks? Peace, love, and understanding? An “It’s all good” outlook? Communal interests? Harmony with nature? Egalitarianism? Sustainability? Positive vibrations? Good lord! Tell me we couldn’t use more of the “Make Love Not War” mindset in this divisive FoxNews era of angry, trolling, Twittering punditry.

Chong was half an hour late for his news conference, and catching a glimpse of the icon slowly ambling down the convention hall, I saw why. He stopped for each and every stoner, head, hanger-on, and pothead who’d jumped at the chance to get a photo with the legend.

“It’s true,” Chong noted during his hour-long chat. “I’ll take a picture with anybody. And there’s a reason for that. We don’t have much time. We think we do—especially when we’re young. But we don’t.” Chong knows this better than most, after beating prostate cancer with the help of the CBD oils in, yes, marijuana. “When someone asks for a pic, that’s a compliment. They’re not asking everyone—they’re asking me! It’s not a burden. It’s a privilege! Most people my age will either be retired or limping around. Me? I’m going Dancing With the Stars!”

Four decades after Up in Smoke, Tommy Chong is hardly couchlocked, but still a relevant player in the marijuana movement. He’s been a vocal supporter of another group being singled out for using weed, the Kettle Falls 5. He may no longer be the official face of marijuana: the new Green Rush lends itself to sexy budtenders and Seth Rogan and Snoop. But I sure wish he was.

Both use and approval are down.

Houston, we have a problem (with marijuana). No, it’s not that youngsters are getting stoned on the wacky weed and crashing cars or dropping out of school. It’s that they’re starting to dislike the stuff.

A report released last week in The American Journal of Drug and Alcohol Abuse shows that not only has cannabis use decreased among teens, but disapproval of marijuana is up. (They could have said that approval was down, but the media is so opposed to putting a positive spin on drug use, even academic news is twisted.) Taking data from the National Survey on Drug Use and Health, the survey is stunning for both its duration, from 2002 to 2013, and breadth, with 500,000 kids across the nation polled. Responses were aggregated from 105,903 younger adolescents (ages 12–14); 110,949 older adolescents (15–17); and 221,976 young adults (18–25).

“The proportion of adolescents aged 12–14 reporting ‘strong disapproval’ of marijuana use initiation increased significantly from 74.4–78.9%,” the report states. “Concurrently, a significant decrease in past 12-month marijuana use . . . was observed among younger adolescents.” Not only did the percentage of kids 12–14 who smoked pot go down (from 6 percent in 2002 to 4.5 percent in 2013), but the 15- to 17-year-olds who in my day were out behind the boiler room getting baked between classes also dropped significantly, from 26 percent in 2002 to 22 percent in 2013.

“With decriminalization, medicalization, and in some places recreational use, and adults no longer viewing marijuana use as an immoral act, we were concerned how it would affect teen use and attitudes,” noted one of the report’s authors, professor Christopher Salas-Wright from the University of Texas at Austin (figures). “But, especially at the middle-school age, youth became more disapproving, not more permissive. And certainly this data tells us we don’t see a dramatic spike at the national level in terms of marijuana use.”

The stats from the National Survey on Drug Use and Health looked at teen use and opinions all across the country. But what about specifically in the states where weed is legal? Surely there, kids love the ganja and use more of it! In fact, no. A study published last month in The Lancet Psychiatry (great centerfold, by the way) tells the same tale. Researchers looked at data from over a million teens in the 23 states that have had medical-marijuana laws on the books from 1991 to 2014, and once again the teenyboppers were nonplussed: “Our findings provide the strongest evidence to date that marijuana use by teenagers does not increase after a state legalizes medical marijuana,“ stated the study’s author, Deborah Hasin, a professor at Columbia University Medical Center.

Now clearly I have no interest in youngsters using marijuana. It’s not great for the developing brain and, like booze, should probably be delayed until at least 21. (Come to think of it, so should cell-phone use and driving!) But given my desire to see cannabis legalized federally, we’re eventually going to need these young people to vote for initiative measures when they arise in new states. Luckily, as teen rates have gone down, adult usage has increased: The number of grown-up cannabis users rose from 26 million in 2003 to 33 million in 2013—a whopping 37 percent. (High five?)

As for kids, decreasing interest in weed is probably one of those deals where what’s cool one day is uncool the next. Facebook was once the rage, and before you can say SnapChat, it’s for parents and Grandma. Same could be true with ganja: “We know American adults are starting to view this as a non-moral issue. We’ve seen the country’s adults changing, and we’re trying to get at what young people think and do,” said Salas-Wright. While states like Washington and Colorado have legalized weed, he noted, these laws “have not resulted in more use or greater approval of marijuana use among younger adolescents.”

The pendulum will swing back and forth, and hopefully smart measures will be put in place along the way to legalize, tax, and regulate marijuana for adult use across the land. It is kind of funny, though: Turns out it’s not Reefer Madness and anti-drug campaigns that are turning kids off to cannabis—it’s legalization.

Plus: Olympia’s plan to raise the smoking age.

Michael Stusser’s column appears weekly on HigherGroundtv.com as well as the Seattle Weekly and other newspapers around the country.

Marijuana-related business—and the cold, hard cash that comes with it—is the driving force behind the current Green Rush. In Washington and Colorado alone, consumers purchased $370 million worth of cannabis products in 2014. The U.S. market for legal ganja was $2.7 billion—up 75 percent from the previous year. If growth continues—and it will as more states legalize (most predict at least 15 more in the next five years, including California in 2016)—the projected numbers could soar to $11 billion by 2019. I don’t suggest investing in green stocks (after all, most of these businessmen and -women were literally drug dealers last year), but the dope frenzy is just getting started. So this week, let’s start with a market report.

GIRL SCOUT PUSHERS
The best ganjapreneurial story thus far hasn’t been about a boutique grower, high-tech vape, or artisan edible—it was a Girl Scout! For the second year in a row, 14-year old Danielle Lei has set up shop outside San Francisco’s Green Cross medical dispensary and sold boxes of cookies like gangbusters. (What a surprise!) This year the Super-Scout sold 208 boxes in two hours. While there have been no such efforts from the Seattle-based GS Troops (perhaps pestering potheads in front of Cannabis City is too politically incorrect in the Evergreen State), it does make me wonder if the Girl Scouts of America should make a licensing deal with some big-time edible maker. They could broker a hefty up-front fee and royalty, and allow Bhang Chocolates or 420Bars to make THC-Mints and Cannabis DeLites! Just don’t give any to Maureen Dowd. She’ll chow the whole box.

SMOKIN’ SINGLES
Another overlooked market in the marijuana space is the meet market. Over one-third of all couples married since 2005 met online. In addition to match.com and eHarmony, other dating sites help narrow the pool: VeggieDate is for vegetarians looking for love (and a salad), Equestrian Singles hooks up horse-lovers (that sounds weird), TrekPassions transports Trekkies together (“Live love and prosper!”), and Tastebuds attempts to unite music lovers of similar genres. (You’d hate to find out too far down the line that her favorite band is Mumford & Sons.) And now there’s a dating site that connects frisky 20-somethings by their common interest . . . in weed! High There is basically a Tinder app for stoners that matches not only the way you like to get high (bongs, vapes, edibles) but your energy level once you’re fully baked (while marijuana turns me into a hyperactive dancing housecleaner, others may prefer to remain couch-locked . . . ). It’s funny: People used to list drug use as a way to weed out potential paramours.

THE KETTLE FALLS 5
With all the openness of weed dating sites and potrepreneurs selling their wares in broad daylight, let’s not forget growing cannabis is still a federal crime, even here in Washington. In a high-profile case, five Stevens County residents, known as the Kettle Falls 5, are looking at mandatory 10-year sentences for growing marijuana for medical purposes and in compliance with state law. The U.S. attorney is of the mind that the collective had more weed than they needed and were selling ganja to others—thus they raided the property in August 2012 and seized 75 plants. Given the recent passage of the Cromnibus spending bill that bans any Department of Justice funds (read bulldozers, DEA submachine guns, etc.) from being spent on prosecuting medical-marijuana patients who comply with state law, the defendants were hoping to have the case dismissed. U.S. District Court Judge Thomas Rice instead dismissed the argument, and the trial is scheduled to begin Feb. 23 in Spokane. It’ll be hard for the family to build much of a defense, as medical marijuana doesn’t exist (and thus can’t be argued) at the federal level. The case should be a bellwether regarding future legal actions against medical collectives. On a side note, family patriarch Larry Harvey probably won’t have to stand trial . . . because he has Stage IV pancreatic cancer.

PUT THAT IN YOUR PIPE AND WAIT TO SMOKE IT
Finally, a bill being sponsored in the legislature by Rep. Tina Orwall would make Washington the first state in the country to raise the smoking age from 18 to 21. This point is moot for potheads, as the legal marijuana smoking age is already 21—not to mention the (almost unbelievable) study published in the Journal of the American Medical Association which shows that moderate long-term cannabis smoking is not associated with negative lung health. So let’s dogpile on tobacco—which will kill ya: Attorney General Bob Ferguson, who claims smoking kills 8,000 Washingtonians a year, strongly supports the idea of raising the puffing age. “We know that 95 percent of teens who don’t smoke by the time they are 21 never end up smoking,” he said. “It’s really important we are limiting access in those teenage years.” It’s estimated that a raise in the smoking age from 18 to 21 would cost the tobacco industry $20 million a year. Ya know what business they might get into to make up for those losses? Welcome to Marijuana-boro Country . . .