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Higher Ground Creates World’s First Pro-Cannabis Ad
Higher Ground has created a new ad to support legalization reform efforts across the country. “Cannabis Clicker” will air in the five States with recreational legalization ballots: California, Maine, Nevada, Arizona and Massachusetts. The ad will also run in States with medical marijuana votes – including Oklahoma, Florida, Arkansas, North Dakota and Montana. All told, nine states will be voting on ballot initiatives related to legalizing and regulating cannabis on November 8th.
“We wanted to use the old reefer madness propaganda as part of our ad,” noted Editor-in-Chief Michael A. Stusser, “and juxtapose it with what’s really going on.” The ad, titled “Cannabis Clicker,” shows side-by-side living rooms, one playing anti-drug commercials and films from a now by-gone era, while the set in the modern living room plays news stories about legalization from the past few years. “Sometimes it’s best just to let the story tell itself,” Stusser notes. “Teen drug use has actually gone down since legalization, massive taxes have been raised, there has been no increase in traffic fatalities – and the sky has not fallen.”
The Cannabis Clicker ad uses clips from the original Reefer Madness movie, the infamous “Your Brain on Drugs” PSA, as well as modern day news clips featuring studies and research related to the legalization of marijuana.
Based out of Seattle, where recreational marijuana was legalized in 2012, Higher Ground is attempting to “Elevate the Dialogue” and broaden the movement nationally. While legal in Washington, Colorado, Alaska and Oregon, the use, sale or distribution of cannabis is still a felony at the federal level, and over 700,000 Americans are arrested every year for marijuana-related offenses. The parody ad has been provided to all the pro-legalization campaigns, and is being used both on social media (Facebook, Twitter, Instagram and VIMEO) as well as paid television in selected markets in California and Nevada.
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The HIGHest-End Marijuana Store in the World
Though cannabis is constantly in the news, very few people have actually been inside a legal recreational store. We went to Green-Theory, a high-end marijuana shop a few miles from the Microsoft campus. Here’s what legalization – and the future of weed – looks like!
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GrassIsNotGreener Is a Downer, Man
At HigherGround, our responsibility is to show you all sides of the debate in and around the legalization of marijuana (aka Prohibition), and let you decide where you stand. The following is an ad from a coalition who opposed the recent editorial decision at the New Times Editorial Board which endorsed the legalization movement. Have a read, and we’ll be following up with additional thoughts and perspectives.(From the Washington Post)
A coalition of groups is running a full-page advertisement in the New York Times this weekend, advocating against the maturing movement to legalize marijuana.The ad comes in response to a New York Times editorial series launched last weekend arguing for an end to marijuana prohibition. In it, the newspaper’s editorial board advocated for an end to the federal ban on the drug. The ad, pictured below, features a businessman with the pasted-on head of a hippie, a visual metaphor for what the groups warn is the disconnected perception and reality when it comes to legalization.
“The legalization of marijuana means ushering in an entirely new group of corporations whose primary source of revenue is a highly habit-forming product,” the ad reads. “Sounds a lot like another industry we just put in its place. Many facts are being ignored by this and other news organizations. Go to GrasslsNotGreener.com to see why so many major medical associations oppose marijuana legalization.”
The website, which contains resources about the dangers of marijuana, is affiliated with Project SAM, which stands for Smart Approaches to Marijuana. The nonprofit was co-founded by former congressman and former head of the Democratic Congressional Campaign Committee Patrick Kennedy and former Obama administration drug policy adviser professor Kevin Sabet. It advocates against legalization, but in favor of dropping mandatory minimum sentences and removing criminal penalties while expunging records for low-level users of the drug, and pushes for better access to treatment, education and prevention. The group contends that legalization risks the creation of a predatory industry
“In the marijuana business, the values of the flower children have been quickly replaced by the values of Wall St. power brokers,” Sabet said in a statement. “We’re on the brink of creating the next Big Tobacco. We feel like this is an important message most Americans have not considered.”
The implementation of legalization by Colorado officials–some of them at least initially opposed to it–has been described as a success, though it’s too early to assess the public health impact of the law itself. In Washington, the only other state to also legalize pot, the drug went on sale this month. Legalization is on the November ballot in Oregon and Alaska.
The coalition behind the new website includes:
The American Society of Addiction Medicine, a group that boasts more than 3,000 addiction physician and professional members
The National Association of Drug Court Professionals, a nonprofit whose members include judges, attorneys and clinical specialists
National Families in Action, a group dedicated to getting state laws passed to prevent marketing of drugs and drug use to children.
Parents Opposed to Pot.(Thanks to Niraj Chokshi for this story. Niraj also reports for GovBeat, The Post’s state and local policy blog.)
http://www.washingtonpost.com/blogs/govbeat/wp/2014/08/02/coalition-runs-full-page-new-york-times-ad-to-dispute-pro-marijuana-editorial/