About the Author
A Gonzo journalist hailing from New York City, Gonzo has contributed to pretty much every marijuana magazine and blog in the nation. He covers Medicinial, Growing and National News for Higher Ground. And since it’s not legal where he lives, he’ll remain anonymous. For now.You Might also like
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weedWatch Parody of Apple Watch Advocates “Time for a Change”
“weedWatch” Parody of Apple Watch Advocates “Time for A Change”FOR IMMEDIATE
RELEASESeattle, WA – Coinciding with the marijuana holiday 420 and the release of the Apple Watch on April 24th, a Seattle-based multi-media company, Higher Ground, has created a parody ad to bring attention to marijuana legalization. The ad (“WeedWatch”) features a photo of the iWatch with the simple text, “Time for a Change: Legalize It.” A variety of marijuana-related icons and apps are featured on the device’s face.
One of the most innovative features of Apple’s Watch is the ability for users to customize the face of the device, and add additional information. In Higher Ground’s parody, they have taken the liberty to do just that! The watch face is full of humorous and advocacy-related apps including NORML (National Organization for the Reform of Marijuana Laws), SXSW, Leafly (a Yelp-like mobile app for marijuana), 7-11, Cannabis News Network, and Doritos. The time? 4:20.
“The Apple Watch is a revolutionary product, and the legalization of marijuana in States across the country is also a revolutionary movement,” notes Higher Ground Editor-in-Chief Michael A. Stusser. “The message of our parody is as simple as the solution to the War on Drugs: Legalize It. It’s time to end Prohibition, and legalize, regulate and tax cannabis at the federal level.”
Based out of Seattle, where recreational marijuana was legalized in 2012, Higher Ground is attempting to “Elevate the Dialogue” and broaden the movement nationally. While legal in Washington, Colorado, Alaska and Oregon, the use, sale or distribution of cannabis is still a felony at the federal level, and over 600,000 Americans are arrested every year for marijuana-related offenses. The parody ad is being strategically placed in weekly newspapers (and on-line) in states where marijuana initiatives are being proposed, including Ohio, California, Nevada, Maine, Michigan, Massachusetts and Arizona. It will premiere as a full page ad in the Marijuana Green Pages.
The launch of the Apple Watch continues to garner significant media coverage, as it is the first new product device from Apple since CEO Tim Cook took over the company. PreOrders for the iWatch began on April 10th, selling over a million units, and will begin shipping on April 24th. Using guerilla-style marketing, Higher Ground’s WeedWatch campaign will appear on posters, leaflets and mobile billboards adjacent to Apple stores nationwide.
ABOUT HIGHER GROUND
Higher Ground produces the world’s first satirical news program about the legalization movement, along with a newspaper column and website. A multi-media company, Higher Ground creates highly-produced video assets including a flagship program (a mix between The Daily Show and CNN, just without that annoying Wolfe Blitzer fellow), a syndicated column on the legalization movement, a comprehensive and entertaining news website, events (Cooking with Cannabis!), along with viral social-media parodies.
Higher Ground has created a variety of videos and parodies that attempt to vaporize stoner-cliches (including a ReMix of Cheech & Chong’s iconic “Up in Smoke”), while also educating the public on the changing landscape of legalization. Along with their YouTube videos, the company has repurposed posters from the Reefer Madness era with an Original Artists Series, updated MadMen (whose characters smoke from vaporizers instead of cancer-sticks), and even crafted a Seattle Seahawks logo entirely out of marijuana in honor of the Beast Mode strain (named after running back Marshawn Lynch). Stusser’s Higher Ground column also runs in the Seattle Weekly.
Higher Ground explores and celebrates the elevated aspects of getting high. Founded during a revolutionary time of economic and spiritual transformation in the legalization movement, the brand will document and chronicle this incredible time in our history, and advocate for the legalization of cannabis (along with civil rights, gay rights, and human rights), and embrace the end of – yet another – prohibition.
For more information, contact Michael Stusser at michael@michaelstusser.com###
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Higher Ground: Weed in the Rose Garden
The legalization battle arrives at our nation’s capital.
Every single day there’s breaking news in the marijuana movement. Alaska officially legalized weed on February 24, making it the fourth state in the Union to toss aside the chains of prohibition, and the next day, at the stroke of midnight, our nation’s capital, Washington, D.C., followed suit. #CommanderInSpleef!
But if ya think the “Just Say No” Nancy Reagan types are gently stepping aside, and the taxation and regulation of cannabis are going along swimmingly, you’ve been smoking too much of the recently legalized chronic.
In the District of Columbia, an hour before the city officially made recreational ganja legal, Republicans in the House of Representatives tossed a little fear-mongering into the mix.
“You can go to prison for this,” Rep. Jason Chaffetz (R-Utah) told The Washington Post—and the citizens of D.C. who overwhelmingly approved the initiative. ”We’re not playing a little game here.”
Reps. Chaffetz and Mark Meadows (R-N.C.) sent a memorandum to D.C. Mayor Muriel Bowser, threatening that if the city chose to move forward with pot in the District, “you will be doing so in knowing and willful violation of the law.” The right-wing reps were trying to nullify legalization—and the will of the people—through riders they’d previously attached to the unrelated trillion-dollar Congressional spending bill.
The letter went on to demand that Bowser create a list of all D.C. employees who participated in the enactment of the ballot measure, fork over their timecards, and share their salaries, apparently in an effort to create a sort of Green List. Joe McCarthy would be so proud.
Bowser’s no pushover (hell, in D.C., mayors often smoke crack just to deal with the toughness of their constituents); she let the world know she would do what more than 70 percent of her residents made clear they wanted when they passed the measure last summer. “My Administration is committed to upholding the will of DC voters,” she tweeted. “We will implement Initiative 71 in a thoughtful, responsible way.”
Police Chief Cathy Lanier is also on board, telling the American News Women’s Club, ”All those [marijuana]arrests do is make people hate us.” She added, “Marijuana smokers are not going to attack and kill a cop. They just want to get a bag of chips and relax. Alcohol is a much bigger problem.”
D.C.’s decriminalization law is a particularly big deal because of the massive racial biases behind marijuana arrests in the city. According to the Washington Lawyers’ Committee for Civil Rights and Urban Affairs, nine out of 10 people arrested for drug offenses in D.C. between 2009 and 2012 were black. And while blacks make up slightly more than half of the city’s population, surveys show they’re no more likely than whites to use marijuana. The craziest fact of all, according to The Washington Post: White folks are more likely than any other race to be selling drugs. Let’s just say it loud and clear: The War on Drugs is a war on black Americans.
Beyond that, the new D.C. law is largely symbolic, as sales of any kind are not allowed (which also means they won’t be collecting any of those sweet tax dollars). Individuals are allowed to possess and cultivate up to six plants, but only three can be budding in the government’s backyard at a time. District residents can’t fire up on federal land (yes, that means the Lincoln Memorial), in bars or restaurants, or in public housing. Medical marijuana is allowed (it was passed in D.C. in 2010), and if you’re feeling particularly generous, you can “gift” an ounce to friends, family, and fellow residents, so long as they’re over 21. (“Mr. Speaker, I hereby offer this peace-doobie to break the gridlock . . . ”)
The road to national legalization will be paved with setbacks, scare tactics, and a social conversation about what it means to be high. As with moonshine, civil rights, and same-sex marriage, we’ll have to tinker a bit to get it right. Nebraska and Oklahoma are taking Colorado to the U.S. Supreme Court, claiming legalization is causing massive drug-enforcement problems, with too many pickups full of Denver ganja entering their backyards. Last week all nine former DEA heads joined the brief. It points to red state/blue state differences, and serves as yet another reminder that, yes, marijuana is still illegal at the federal level.
But in a sign that we can all get along, a man walked into the Sixth District police station in D.C. last Monday and asked for his previously seized weed back. (He’d been arrested for a charge unrelated to drugs, and, along with a belt and a wallet, had his stash taken during processing.) As possession of two ounces or less is fully legal, an officer gave him his baggie of marijuana. Progress, apparently, comes in small doses.
This article first appeared in The Seattle Weekly.
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MARIJWHATNOW! THE SEATTLE POLICE DEPT. IS ALL GOOD WITH IT!
The Seattle Police Department not only has a blog, but they have a sense of humor about the recent legalization of weed.
