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HERSHEY SUES EDIBLE MARIJUANA CO. OVER EDIBLES (AND REEFERS PEANUT BUTTER CUPS)
(Washington Post)
The Hershey Co. has filed a trademark suit against an edible marijuana company for selling weed-infused snacks with packaging that mimics some of Hershey’s signature candies.
In the lawsuit, filed last week in U.S. District Court in Denver, Hershey claims that the Colorado-based medical marijuana manufacturer Tincture Belle is selling products that look suspiciously like its Reese’s, Heath, Almond Joy and York Peppermint Pattie brands.
Not only are the products packaged in similar colors as the Hershey originals, the candy-making giant contends, their names are also reminiscent of their analogs: Hashees, Hasheath, Ganja Joy and Dabby Patty.
Hershey says that the packaging is not only a clear trademark violation, but also a safety risk to consumers — especially children — “who may not distinguish between Hershey’s candy products and defendants’ cannabis- and/or tetrahydrocannabinol-based products.”
Although recreational and medicinal marijuana sales are legal in Colorado, the burgeoning edible pot industry has raised some safety concerns.
In April, a Denver teen plunged off a balcony after eating six times the recommended amount of a marijuana brownie. And another man was accused of killing his wife in a hallucinatory episode after eating marijuana candy and rolling a joint, according to CBS News.
New York Times columnist Maureen Dowd’s own encounter with a caramel-chocolate flavored candy bar prompted her to argue in her column for greater regulation of the edibles industry.
It appears that Tincture Belle’s Web site and Facebook page are down. But according to the Associated Press, the products can be found in Colorado’s pot shops and medical marijuana dispensaries.
According to Tincture Belle, their pot products are gluten-free, vegan, sugar-free, GMO-free and peanut-free — although they do come with a hint of imitation.
(Thanks to Abby Philip for original post in Washington Post)
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Profiles in Legal Cannabis
Have you seen Higher Ground’s new series, “Profiles in Legal Cannabis?” Host Michael Stusser interviews the foremost thought-leaders in the legal cannabis profession, including ganjapreneurs, lawyers, farmers, graphic designers, recreational store owners, and medical pioneers. Watch now on MJ Channel One and MJ Headline News!
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Higher Ground Creates World’s First Pro-Cannabis Ad
Higher Ground has created a new ad to support legalization reform efforts across the country. “Cannabis Clicker” will air in the five States with recreational legalization ballots: California, Maine, Nevada, Arizona and Massachusetts. The ad will also run in States with medical marijuana votes – including Oklahoma, Florida, Arkansas, North Dakota and Montana. All told, nine states will be voting on ballot initiatives related to legalizing and regulating cannabis on November 8th.
“We wanted to use the old reefer madness propaganda as part of our ad,” noted Editor-in-Chief Michael A. Stusser, “and juxtapose it with what’s really going on.” The ad, titled “Cannabis Clicker,” shows side-by-side living rooms, one playing anti-drug commercials and films from a now by-gone era, while the set in the modern living room plays news stories about legalization from the past few years. “Sometimes it’s best just to let the story tell itself,” Stusser notes. “Teen drug use has actually gone down since legalization, massive taxes have been raised, there has been no increase in traffic fatalities – and the sky has not fallen.”
The Cannabis Clicker ad uses clips from the original Reefer Madness movie, the infamous “Your Brain on Drugs” PSA, as well as modern day news clips featuring studies and research related to the legalization of marijuana.
Based out of Seattle, where recreational marijuana was legalized in 2012, Higher Ground is attempting to “Elevate the Dialogue” and broaden the movement nationally. While legal in Washington, Colorado, Alaska and Oregon, the use, sale or distribution of cannabis is still a felony at the federal level, and over 700,000 Americans are arrested every year for marijuana-related offenses. The parody ad has been provided to all the pro-legalization campaigns, and is being used both on social media (Facebook, Twitter, Instagram and VIMEO) as well as paid television in selected markets in California and Nevada.
