“weedWatch” Parody of Apple Watch Advocates “Time for A Change”
FOR IMMEDIATE
RELEASE
Seattle, WA – Coinciding with the marijuana holiday 420 and the release of the Apple Watch on April 24th, a Seattle-based multi-media company, Higher Ground, has created a parody ad to bring attention to marijuana legalization. The ad (“WeedWatch”) features a photo of the iWatch with the simple text, “Time for a Change: Legalize It.” A variety of marijuana-related icons and apps are featured on the device’s face.
One of the most innovative features of Apple’s Watch is the ability for users to customize the face of the device, and add additional information. In Higher Ground’s parody, they have taken the liberty to do just that! The watch face is full of humorous and advocacy-related apps including NORML (National Organization for the Reform of Marijuana Laws), SXSW, Leafly (a Yelp-like mobile app for marijuana), 7-11, Cannabis News Network, and Doritos. The time? 4:20.
“The Apple Watch is a revolutionary product, and the legalization of marijuana in States across the country is also a revolutionary movement,” notes Higher Ground Editor-in-Chief Michael A. Stusser. “The message of our parody is as simple as the solution to the War on Drugs: Legalize It. It’s time to end Prohibition, and legalize, regulate and tax cannabis at the federal level.”
Based out of Seattle, where recreational marijuana was legalized in 2012, Higher Ground is attempting to “Elevate the Dialogue” and broaden the movement nationally. While legal in Washington, Colorado, Alaska and Oregon, the use, sale or distribution of cannabis is still a felony at the federal level, and over 600,000 Americans are arrested every year for marijuana-related offenses. The parody ad is being strategically placed in weekly newspapers (and on-line) in states where marijuana initiatives are being proposed, including Ohio, California, Nevada, Maine, Michigan, Massachusetts and Arizona. It will premiere as a full page ad in the Marijuana Green Pages.
The launch of the Apple Watch continues to garner significant media coverage, as it is the first new product device from Apple since CEO Tim Cook took over the company. PreOrders for the iWatch began on April 10th, selling over a million units, and will begin shipping on April 24th. Using guerilla-style marketing, Higher Ground’s WeedWatch campaign will appear on posters, leaflets and mobile billboards adjacent to Apple stores nationwide.
ABOUT HIGHER GROUND
Higher Ground produces the world’s first satirical news program about the legalization movement, along with a newspaper column and website. A multi-media company, Higher Ground creates highly-produced video assets including a flagship program (a mix between The Daily Show and CNN, just without that annoying Wolfe Blitzer fellow), a syndicated column on the legalization movement, a comprehensive and entertaining news website, events (Cooking with Cannabis!), along with viral social-media parodies.
Higher Ground has created a variety of videos and parodies that attempt to vaporize stoner-cliches (including a ReMix of Cheech & Chong’s iconic “Up in Smoke”), while also educating the public on the changing landscape of legalization. Along with their YouTube videos, the company has repurposed posters from the Reefer Madness era with an Original Artists Series, updated MadMen (whose characters smoke from vaporizers instead of cancer-sticks), and even crafted a Seattle Seahawks logo entirely out of marijuana in honor of the Beast Mode strain (named after running back Marshawn Lynch). Stusser’s Higher Ground column also runs in the Seattle Weekly.
Higher Ground explores and celebrates the elevated aspects of getting high. Founded during a revolutionary time of economic and spiritual transformation in the legalization movement, the brand will document and chronicle this incredible time in our history, and advocate for the legalization of cannabis (along with civil rights, gay rights, and human rights), and embrace the end of – yet another – prohibition.
For more information, contact Michael Stusser at michael@michaelstusser.com
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Comedian in Cars Smoking Cannabis
The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question.
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Higher Ground Creates World’s First Pro-Cannabis Ad
Higher Ground has created a new ad to support legalization reform efforts across the country. “Cannabis Clicker” will air in the five States with recreational legalization ballots: California, Maine, Nevada, Arizona and Massachusetts. The ad will also run in States with medical marijuana votes – including Oklahoma, Florida, Arkansas, North Dakota and Montana. All told, nine states will be voting on ballot initiatives related to legalizing and regulating cannabis on November 8th.
“We wanted to use the old reefer madness propaganda as part of our ad,” noted Editor-in-Chief Michael A. Stusser, “and juxtapose it with what’s really going on.” The ad, titled “Cannabis Clicker,” shows side-by-side living rooms, one playing anti-drug commercials and films from a now by-gone era, while the set in the modern living room plays news stories about legalization from the past few years. “Sometimes it’s best just to let the story tell itself,” Stusser notes. “Teen drug use has actually gone down since legalization, massive taxes have been raised, there has been no increase in traffic fatalities – and the sky has not fallen.”
The Cannabis Clicker ad uses clips from the original Reefer Madness movie, the infamous “Your Brain on Drugs” PSA, as well as modern day news clips featuring studies and research related to the legalization of marijuana.
Based out of Seattle, where recreational marijuana was legalized in 2012, Higher Ground is attempting to “Elevate the Dialogue” and broaden the movement nationally. While legal in Washington, Colorado, Alaska and Oregon, the use, sale or distribution of cannabis is still a felony at the federal level, and over 700,000 Americans are arrested every year for marijuana-related offenses. The parody ad has been provided to all the pro-legalization campaigns, and is being used both on social media (Facebook, Twitter, Instagram and VIMEO) as well as paid television in selected markets in California and Nevada.
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Vape Pens & the Future of Marijuana
The Oxford Dictionary named “Vape” 2014’s Word of the Year! Vape pens and vaporizers are now all the rage for marijuana use, and, while convenient, they make us a bit nervous….Here’s our exclusive report!
