The Seattle Police Department not only has a blog, but they have a sense of humor about the recent legalization of weed.
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Higher Ground Creates World’s First Pro-Cannabis Ad
Higher Ground has created a new ad to support legalization reform efforts across the country. “Cannabis Clicker” will air in the five States with recreational legalization ballots: California, Maine, Nevada, Arizona and Massachusetts. The ad will also run in States with medical marijuana votes – including Oklahoma, Florida, Arkansas, North Dakota and Montana. All told, nine states will be voting on ballot initiatives related to legalizing and regulating cannabis on November 8th.
“We wanted to use the old reefer madness propaganda as part of our ad,” noted Editor-in-Chief Michael A. Stusser, “and juxtapose it with what’s really going on.” The ad, titled “Cannabis Clicker,” shows side-by-side living rooms, one playing anti-drug commercials and films from a now by-gone era, while the set in the modern living room plays news stories about legalization from the past few years. “Sometimes it’s best just to let the story tell itself,” Stusser notes. “Teen drug use has actually gone down since legalization, massive taxes have been raised, there has been no increase in traffic fatalities – and the sky has not fallen.”
The Cannabis Clicker ad uses clips from the original Reefer Madness movie, the infamous “Your Brain on Drugs” PSA, as well as modern day news clips featuring studies and research related to the legalization of marijuana.
Based out of Seattle, where recreational marijuana was legalized in 2012, Higher Ground is attempting to “Elevate the Dialogue” and broaden the movement nationally. While legal in Washington, Colorado, Alaska and Oregon, the use, sale or distribution of cannabis is still a felony at the federal level, and over 700,000 Americans are arrested every year for marijuana-related offenses. The parody ad has been provided to all the pro-legalization campaigns, and is being used both on social media (Facebook, Twitter, Instagram and VIMEO) as well as paid television in selected markets in California and Nevada.
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WASHINGTON MAY HAVE LEGALIZED IT, BUT ONE CITY ISN’T PLAYING ALONG
Nothing ever really worth it comes easy, and that’s certainly been the slow, careful, push-me-pull-me set of hearings, rules and licenses in Washington State’s legal weed roll-out. One city in particular is throwing a hissy fit.
READ MORE AT THE NEW YORK TIMES
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The Ultimate Election Update
We stand behind our outrageous tagline, The World’s Best Resource for Marijuana News, Entertainment and Culture. That said, when a Pulitzer-Prize-Winning newspaper that broke the Watergate and Pentagon Paper stories want to try and “scoop” us and break down the details, we let ’em!Thanks to reporters Denise Lu, Ted Mellnik and Niraj Chokshi for this update.
